Radio Commons^™

Sound Commodity: Contemporary Public Radio And Podcasting, Casey R. Kelly

Electronic Theses and Dissertations

Podcasting is both a disruption and an opportunity for public radio. It’s disruptive in that it marks a shift in how public radio organizations connect with listeners, who increasingly seek on-demand content. For traditional broadcast outlets like public radio this has raised a host of questions around how to allocate resources and deal with new workflow and labor demands in the digital age. It also has exacerbated ever-present commercial pressures in public media. As for opportunities, podcasting is a platform for public radio to reach new listeners, elevate underrepresented voices, and experiment with new sounds and storytelling techniques. It also …