Radio Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

A Failure Of The Music Industry: The Frustration Of Women Of Color, Christina Estes-Wynne

Backstage Pass

Throughout the history of the music industry, women of color have not received the same recognition as their male counterparts because males have dominated the industry resulting in lack of female representation. Women have been oversexualized reducing their clout in their fields and the lack of acknowledgement of success, which discourages future generations of colored women from attempting to reach their highest potential.

From Vatican Radio To Inter Mirifica And Beyond - 20th Century Popes On [Im]Media.Pdf, Jon Radwan, Dennis Mahon

CHDCM Publications

[Im]mediacy, a meaningful encounter or contact where there is no space between participants, is a central concept in understanding how 20th century Popes have learned to communicate. The 20th century was characterized by extensive growth of mass media technologies. Modern papal approaches to communication developed from an instrumental to an [im]mediate contact orientation. Where media were originally seen as important tools for sending messages, John Paul II made interpersonal contact the focal point of papal communication via his nearly continuous world tour. The tour itself is mass mediated for the world to see, and each pastoral event is an immediate …

2019 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …

The Journey Of The Entrepreneur, Francesca Archbold

Honors Undergraduate Theses

This paper describes the process of being an entrepreneur who is a minority. The interviews and observations that were captured on camera can now be transformed into a documentary. This project was started to shed light on the struggle of being a an entrepreneur and to get a first-hand account of the high and lows of a business. It was found that everyone had similar reasons for starting the business although they had different products that were produced. In the end, this documentary will help others understand what it means to be a business owner, why entrepreneurship is important, and …

Kathryn A. Kleppinger. Branding The 'Beur' Author: Minority Writing And The Media In France, 1983-2013. Liverpool: Liverpool Up, 2015., Christopher Ice

Studies in 20th & 21st Century Literature

Review of Kathryn A. Kleppinger. Branding the 'Beur' Author: Minority Writing and the Media in France, 1983-2013. Liverpool: Liverpool UP, 2015. xi + 271 pp.

Educating Collegiate Journalists To Cover And Cope With Traumatic Events, Stephanie Elder Anderson

Murray State Theses and Dissertations

STEPHANIE LYNN ELDER ANDERSON. How to Educate Collegiate Journalists to Cover and Cope with Traumatic Events (under the direction of DR. TERESA CLARK.)

This research study applied the qualitative method of open coding of data from professional journalists and journalism faculty members to determine whether trauma journalism should be incorporated into existing journalism curriculum. Trauma journalism emerged in the early 1990s but has not been integrated in most journalism programs. Prior research indicated the reasons trauma journalism is not included in most curriculum is because it is not an ACEJMC accreditation standard, there’s limited qualified faculty members to teach such …

Jill Jackson: Pioneering In The Press Box, Katherine C. Perkins

University of New Orleans Theses and Dissertations

Jill Jackson was one of the first female sports journalists and a pioneer voice for women in athletics. Although heretofore overlooked in the history of American sports journalism, the story of her career is an addition not only to the historiography of female sports journalists but also to the broader study of women in the mid-twentieth century. Jackson was admired, a hard worker, from a prominent New Orleans family, and well educated, yet she still was treated unequally in her primary workspace—the press box. Jackson left well-documented story to the Nadine Vorhoff Library and Special Collections at Newcomb College Institute …

Common Platforms And Devices Used To Access News About Native Americans, Rebekka J. Schlichting

College of Journalism and Mass Communications: Professional Projects

The opening story about Ictinike and the buzzard is a traditional oral story from my Ioway Tribe culture. It represents the way in which Native American people historically shared information and stories. Today, Native stories are shared in multiple ways: oral, written, video, audio, websites, social media, etc. This research explored the ways in which Native Americans receive their stories today, specifically news stories about Native Americans. This research was done in order to see how news outlets could better serve Native populations in the U.S. In addition, I looked at which platforms and devices are most effective for Natives …

Mdocs Poster-2015-11-11, Sixty Years Young, Michael Zhou

MDOCS Publications

In support of the 60th anniversary of the Adult and Senior Center of Saratoga, Skidmore students prepared a video and exhibition, Sixty Years Young, drawing on the Center's archives and interviews, documenting its past, present and hopes for the future.

Comparative Study Of Operating Mass Media Facilities In Texas, Al Greule

Bright Ideas Conference

Mass Media programs in colleges and universities endure competition from other programs and must also take on the challenges of rapid technological changes to keep their programs up to date (or “state of the art”) for their students. The focus of each program is slightly different and technology available to the student varies greatly from institution to institution. Furthermore there is only some similarity as to how each institution grants student access to equipment and lab facilities.

This study attempts to determine the issues that are most challenging to operating academic Mass Media programs and examine the various ways programs …

2014 Journalism Graduate Skills For The Professional Workplace: Expectations From Journalism Professionals And Educators, Bernard R. Mccoy

College of Journalism and Mass Communications: Faculty Publications

With 2015 graduations approaching, accuracy, ethical principles, and good news judgment were identified as top skills college journalism graduates should possess for the professional workplace, according to a national survey of journalism educators and professionals. There are sharp differences, though, between respondent groups over how well college journalism programs are doing preparing journalism graduates for journalism careers, as well as the perceived importance of social media, mobile, and digital reporting skills. The survey asked journalism professionals and educators to rank skills and experiences journalism graduates need for the professional workplace. Respondents included 665 professional journalism managers, non-managers, and educators. Respondents …

Mdocs Newsletter-2015-03-06, 1.9, Jordana Dym, Sam Grant 17, Sasha Abramowitz 15, Jasmyn Elise Story 15

MDOCS Publications

No abstract provided.

Breaking Into The Business: A Guide To Creating A Dynamic Resume Reel And Securing A Job In Today’S Television News Industry, Christina Favuzzi

Journalism

Broadcast journalists are experiencing turbulence in their field of expertise due to increasing digitalization and decreased funding. It is becoming commonplace for reporters to work as one-man-bands, or “multimedia journalists,” shooting and editing their own video in addition to writing and reporting. For people looking to begin a career in the highly competitive broadcast news industry, there is a great deal of information to understand and consider prior to beginning the job search. Creating a dynamic resume reel is central to landing a job as an on-air reporter. However, with the development of digital-first and multimedia journalism, there are certain …

Elsie: A Screenplay, Eileen M. Spath

Honors Capstone Projects - All

Elsie is a 57 page, one-hour screenplay. A modern adaptation of a true story, Elsie tells the tale of Elsie Whitman, a young housewife unhappy in her marriage and looking for a way out. When her estranged sister arrives, she finally finds the strength to do the unthinkable.

Our story opens with the arrival of Elsie's sister, Marianne, and the departure of her husband, John. Alone in the house together, the sisters relationship grows complex. Marianne begins to see Peter, a young man with a mysterious past. However, when Elsie is wronged by John, she jumps into bed with Peter. …

Syracuse University Los Angeles: A Promotional Video, Bradley Slavin

Honors Capstone Projects - All

Created in 2009, the Syracuse University Los Angeles Semester Program has allowed students interested in the media and entertainment world to spend a semester working, living, and playing in Los Angeles. Despite being a well-constructed and impressive experience, the SULA program is still very much in its infancy. The purpose of this Capstone was to film, edit, and distribute a short promotional video that may be used by the program for recruiting initiatives.

The target audience for this project is current Syracuse University students considering the Los Angeles Semester Program, prospective Syracuse University students seeking additional benefits of studying at …

How To Be Alice: A Feature-Length Screenplay With Production Package, Alison Joy

Honors Capstone Projects - All

This Capstone consists of a feature-length dramatic screenplay of 110 pages along with a production package including schedule and budget. The production documents, created using Movie Magic software, detail a shooting schedule of 21 days and a budget of $890,979.

The film centers on a successful magazine editor who loses her job and her fiancé in the same day. Professionally disgraced, financially stunted, and unexpectedly hearbroken, she is forced to take on a “How To” blogging gig to pay the bills while she gets back on her feet. She begrudgingly accepts mentorship from an eccentric older neighbor to help her …

The Evolution Of Comic Book Movies: An Exploration And Implementation Of Comic Books In Academia, Michael C. Rogers

Honors Capstone Projects - All

The following paper outlines my Capstone, which centers on the creation and implementation of a course focusing on the academic study and consumption of comic book movies and the comics they are based on. The study of this medium has been absent from classrooms for too long, and so, in the pages that follow, I have included a syllabus, sample lesson plans, and a detailed exploration of comic books and the films they inspire in an academic setting. This paper includes research, analysis, and insight detailing the exploits of the class I taught in Fall 2013, HNR 210: The Evolution …

Anthony Jr., Allan Duso

Honors Capstone Projects - All

Video Editors are the unsung heroes that take every piece of media, shot in production, and spin it into a story that is entertaining from beginning to end. It is hard to spot a marvelous editor because the better they, are the less the audience notices. It is only the bad cuts or the mismatched shots that the audience points out. There is no way to show the amount of work and puzzle-solving editors put in to make a movie sparkle.

For my capstone project, I edited The Sopranos television series down into a feature length movie. The story focuses …

The Politics Media Equation:Exposing Two Faces Of Old Nexus Through Study Of General Elections,Wikileaks And Radia Tapes, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The important identity of a responsible media is playing an unbiased role in reporting a matter without giving unnecessary hype to attract the attention of the gullible public with the object of making money and money only.After reporting properly the media can educate the public to form their own opinion in the matters of public interest. Throughout the centuries, the world has never existed without information and communication, hence the inexhaustible essence of mass media. The government has the power to either make or reject whatever that will exist within its environment. It also determines how free the mass media …

Story Of An Intern, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

“Story Of an Intern” tells you the story of an young boy who manages to get an internship in a global media giant. His struggles and amazements begins when he finds himself out of internship and struggles to get a foothold in media. In the way he analyzes the odds and evens of Indian media industry and media tycoons while most of the time finding himself rejected. His experiences while in search of a job carries him to different places and allows him to meet some interesting people who makes an imprint on his life and he finds himself falling …

Mass Media And Communication In Global Scenario, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The idea behind putting these research papers and research articles in this book is to give various aspects of communication, a platform where from readers may go through them at one go. The book deals with the research articles and papers dedicated to core areas of Journalism and Mass Communication. The papers and articles compiled in this book touches the need of students,academicians and researchers on most challenging areas and topics.In the collection of these papers author has discussed about Community Radio,FM Radio,Communication Science, Organizational Communication,Media Accounatbility,Language Discourse,Higher Education,Tevision Studies,Traditional and Digital Media,Disaster Management and Media,Wikileaks and Social Media,Terrorism and …

“Human Relations Movement In View Of Interpersonal Relations With Emphasis On Mayo’S Work”, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Human relations movement refers to the researchers of organizational development who study the behavior of people in groups, in particular workplace groups. It originated in the 1930s' Hawthorne studies, which examined the effects of social relations, motivation and employee satisfaction on factory productivity. The movement viewed workers in terms of their psychology and fit with companies, rather than as interchangeable parts, and it resulted in the creation of the discipline of human resource management. An interpersonal relationship is an association between two or more people that may range in duration from brief to enduring. This association may be based on …

Communication And Media Studies Newsletter 2013 Winter, Communications & Media Studies

Communication and Media Studies Newsletter

No abstract provided.

International Terrorism And Television Channels:Operation And Regulation Of Tv News Channel During Coverage Of Terrorism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The concept of globalization or internationalization of certain wars, which were result of terrorist activities worldwide , as well as the high attention of terrorism coverage broadcast worldwide might open up better opportunities to journalists – particularly to those who work in democratic countries like U.S.A and India – to improve their coverage. The context is the key: the context of the operation methodology, follow of guidelines of regulatory bodies,and of the journalistic culture and of the global environment. It is very important how media presents consequences of terrorist acts, how information is transmitted to public. Television and press have …

Freedom Of Media In India: A Weapon To Kill Enemies Or Protection Guard For Public-The Two Sides, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

"The press [is] the only tocsin of a nation. [When it] is completely silenced... all means of a general effort [are] taken away." --Thomas Jefferson "Right to Freedom of Speech and Expression" is a fundamental right of the citizens of India. This is mentioned in Part III of the Constitution of India - Article 19(1). This Article is so wide in scope that Freedom of the Press is included in Freedom of Speech and Expression. It includes the right of free propagation and free circulation without any previous restraint on publication. The freedom of speech and expression does not give …

Communications And Media Studies Newletter 2012 Fall, Communications & Media Studies

Communication and Media Studies Newsletter

No abstract provided.

An Analytical Study Of 'Sanskrit' And 'Panini' As Foundation Of Speech Communication In India And World, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

samskrtam or for short sanskrit or samskrtā vāk is an ancient sacred language of bharatavarsha that is the language of Hinduism and the Vedas and is the classical literary language of India. The name Sanskrit means "refined", "consecrated" and "sanctified". It has always been regarded as the 'high' language and used mainly for religious and scientific discourse. There are still hundreds of millions of people who use Sanskrit in their daily lives, but despite these numbers, its cultural worth is unsurpassed. The language name samskrtam is derived from the past participle saṃskṛtaḥ 'self-made, self-done' of the verb saṃ(s)kar- 'to make …

Radio In India:The Fm Revolution And Its Impact On Indian Listeners, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

If you ask most people who invented Radio, the name Marconi comes to mind. Usually KDKA Pittsburgh is the response when you ask about the first Radio station. But are these really Radio's firsts? In the interest of curiosity and good journalism, we set out to determine if these were in fact Radio's firsts. Broadcasting began in India with the formation of a private radio service in Madras (presently Chennai) in 1924. In the very same year, British colonial government approved a license to a private company, the Indian Broadcasting Company, to inaugurate Radio stations in Bombay and Kolkata. The …

A Decisive Social Media: Domination Of Social Media In Deciding News Content-A Case Study Of American Media And Trayvon Martin Tragedy, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

More than a quarter of Americans (27%) now get news on mobile devices, and for the vast majority, this is increasing news consumption, the report finds. More than 80% of smartphone and tablet news consumers still get news on laptop or desktop computers. On mobile devices, news consumers also are more likely to go directly to a news site or use an app, rather than to rely on search — strengthening the bond with traditional news brands. Almost immediately after the February 26 shooting of Trayvon Martin, the conversation about the case began simmering on Twitter. But it was nearly …