Radio Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Impact Of Community Radio On Community Development In The United States, Jillian Hermansky

Capstone Collection

Community radio is a community-led broadcasting service that serves as a tool for development for communities around the world. This research study explores the development benefits of community radio in the United States using a case study of Federal Communications Commission (FCC)-licensed FM community radio stations to evaluate the role of community radio in communication and information sharing and promoting sustainable social change and development. To fulfill the objectives of the case study, data was collected from 55 community radio stations in the United States using mixed-questionnaire digital surveys and supplementary virtual interviews. Findings indicated that community radio stations in …