Modern Languages Commons^™

Walt Disney And China: How Glocalization Shaped Shanghai Disneyland, Becca Maclellan

Modern Languages, Philosophy and Classics Theses

This thesis applies the glocalization theory to a comparative study of the Disney theme parks in the United States and Shanghai, China. It argues that Walt Disney’s glocalization through integrating Chinese culture into the Shanghai Disney theme park brought commercial success to the company. Additionally, it also set up a good example for other businesses interested in global expansion.