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University of Texas at El Paso

Entrepreneurial and Small Business Operations

Elma Rodriguez

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Interview No. 1486, Elma Rodriguez Jul 2010

Interview No. 1486, Elma Rodriguez

Paso del Norte Entrepreneurship Oral History Project

Elma met her husband Gus when they were in high school and they married five years later. Gus served in the Vietnam War and when he got out he was given $500.00 so he and Elma decided to start a business. At the time they lived on Basil St. and they started their business out of their home garage and so they named their company Basil Glass Incorporated. Another reason why they named their company Basil Glass instead of their last name is because they wanted to avoid as much discrimination as possible. As Hispanic entrepreneurs starting a business in …