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Articles 1 - 2 of 2
Full-Text Articles in Intellectual History
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Electronic Theses and Dissertations
This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …
The Dialectic Of Naturgeist In Hegel’S Anthropology: Soul, World, And Bodiliness, Jiho Oh
The Dialectic Of Naturgeist In Hegel’S Anthropology: Soul, World, And Bodiliness, Jiho Oh
Electronic Theses and Dissertations
The primary concern of the “Anthropology” section in Hegel’s Encyclopedia of 1830 is the relationship between soul and body: how the soul gains an immediate, bodily existence through embodiment, why and how this immediate mode of the soul’s bodily existence is precarious, and how the soul becomes second nature by overcoming the immediate, bodily existence through habit, more precisely. Importantly, the “Anthropology” is the place in Hegel’s Encyclopedia system where the Philosophy of Nature ends, and the Philosophy of Spirit begins. The thematization of the soul-body relationship in the “Anthropology” is thus essentially framed by a broader, systematic problem concerning …