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Full-Text Articles in Intellectual History
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Electronic Theses and Dissertations
This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …
Daniel Hannan, Thomas Paine, And The Rhetoric Of Outrage, Danae Brack
Daniel Hannan, Thomas Paine, And The Rhetoric Of Outrage, Danae Brack
Masters Theses
The purpose of this rhetorical study is to examine the textual charisma of Thomas Paine's Common Sense and Daniel Hannan's speech "The Devalued Prime Minister of a Devalued Government" and how that charisma made these artifacts successful in spreading outrage surrounding the historical and political events of their respective eras. The author uses Weber's theory of charisma filtered through Rosenberg and Hirschberg's expanded theory identifying lexical charisma, or the charisma of messages. The author analyzes Paine's and Hannan's use of persuasiveness, believability, and powerfulness, translating each of these characteristics into specific cues that can be identified in the individual texts. …