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Intellectual History Commons

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Visual Communication & Typography: Study In The History Of Hebrew Letterforms And The Work Of Israeli Designer, Yaakov Stark, Shayna Tova Blum Feb 2017

Visual Communication & Typography: Study In The History Of Hebrew Letterforms And The Work Of Israeli Designer, Yaakov Stark, Shayna Tova Blum

Faculty and Staff Publications

The article reviews the history of letterforms and typographic design by discussing inventions in scripts, tools, and technology which impact the evolution of visual language and writing systems. Principles and elements of typography are analyzed using the Hebrew alphabet as an example in letterform design by exploring the work of Israeli designer, Yaakov Stark, who as an Israeli immigrant from Eastern Europe projects centered on Hebrew typography and the hybridization of Ashkenazi and Mizrahi scripts. Through an archive of work produced while a student at the Bezalel Academy of Art, Jerusalem in 1906, Stark has influenced generations of Israeli designers, …