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Full-Text Articles in History
Teaching About Propaganda: An Examination Of The Historical Roots Of Media Literacy, Renee Hobbs, Sandra Mcgee
Teaching About Propaganda: An Examination Of The Historical Roots Of Media Literacy, Renee Hobbs, Sandra Mcgee
Journal of Media Literacy Education
Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced in the 1930s by the Institute for Propaganda Analysis (IPA), which popularized an early form of media literacy that promoted critical analysis in responding to propaganda in mass communication, including in radio, film and newspapers. They developed study guides and distributed them widely, popularizing concepts from classical rhetoric and expressing them in …
The Truth Is In The Lye: Soap, Beauty, And Ethnicity In British Soap Advertisements., Michelle I. Parker
The Truth Is In The Lye: Soap, Beauty, And Ethnicity In British Soap Advertisements., Michelle I. Parker
History Undergraduate Theses
This paper explores the connection between historical soap advertisements and perceptions of race. It begins by exploring the history of advertising, beauty, and the Industrial Revolution. It analyzes four advertisements, three from the late nineteenth century and one from the early twenty-first century. It discusses the link between racial perceptions and acceptance of “The White Man’s Burden.” The focus of this paper is on soap brands owned by the contemporary company Unilever.
Producing A Past: Cyrus Mccormick's Reaper From Heritage To History, Daniel Peter Ott
Producing A Past: Cyrus Mccormick's Reaper From Heritage To History, Daniel Peter Ott
Dissertations
"Producing a Past" explores how the false "fact" of Cyrus McCormick's 1831 invention of the reaper came to be incorporated into the American historical cannon. From 1884 to 1932, the McCormick Harvester family and their various affiliated businesses created a useable past about their departed patriarch, Cyrus McCormick, and his role in producing civilization through advertising and the emerging historical profession. The McCormick narrative of the past which was peddled in advertising and supported in scholarship justified the family's elite position in American society and its monopolistic control of the harvester industry in the face of political and popular antagonism. …