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Articles 1 - 18 of 18
Full-Text Articles in History
Catastrophic Christianity: An Iconological Study Of The Messianic Idea In American Protestant Christianity Circa 1900-1940, Adam D. J. Brett
Catastrophic Christianity: An Iconological Study Of The Messianic Idea In American Protestant Christianity Circa 1900-1940, Adam D. J. Brett
Dissertations - ALL
A historically variegated emblem of trust and faith, the messianic idea is the offer of religion to the people for salvation from the coming catastrophe. This dissertation analyzes the messianic idea in "America." The foci of the study are popular messianic figurations that serve as heuristic devices to explicate early 20th century U.S. culture, revealing two ideological impulses that encapsulate collective responses to the anxieties of the age: authoritarian-populism and catastrophic-utopianism. Four case studies, encompassing four different genres of media, define and illustrate these ideological impulses: The Fundamentals, Superman comic books, Bruce Barton's capitalist Christianity, and The Wizard of Oz …
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Electronic Theses and Dissertations
This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …
Menstruation Regulation: A Feminist Critique Of Menstrual Product Brands On Instagram, Max Faust
Menstruation Regulation: A Feminist Critique Of Menstrual Product Brands On Instagram, Max Faust
Undergraduate Honors Theses
Much research about advertisements for menstrual products reveals the ways in which such advertising perpetuates shame and reinforces unrealistic ideals of femininity and womanhood. This study aims to examine the content of Instagram posts by four different menstrual product brands in hopes of understanding how these functions may or may not be carried out by social media posts by these brands as well. Building on the body of research about menstrual shame and advertising, I specifically ask: How do the Instagram pages for four menstrual product brands dissuade individuality; how do they prescribe femininity; and how do these functions differ …
Marketing A College: Cal Poly’S Marketing Evolution From The 1960s-1980s, Tesia Wilson
Marketing A College: Cal Poly’S Marketing Evolution From The 1960s-1980s, Tesia Wilson
Cal Poly's History: Student Research Reports
The concept of marketing is easily understood today because it is everywhere, but back in the 1950s and 1960s marketing was a relatively new concept. Specifically college marketing, as attending college became more popular from the 1960s to the 1980s. This paper is focused around Cal Poly’s promotional materials including pamphlets, brochures and course catalogs, emphasizing how pictures and words were used to market the school. Through exploration it is clear these materials focused on some majors more than others, specifically agriculture and engineering. From the 1960s to the 1980s, there is a clear change in how marketing became more …
Looking At People Watching People- A Comparative Approach Of American And British Advertising, Kyle Heger
Looking At People Watching People- A Comparative Approach Of American And British Advertising, Kyle Heger
Cultural Studies Capstone Papers
Advertising reaches millions of audiences every day, yet some of the most impactful ads only appear once, while other advertisements thrive in a world where audiences are most receptive to what the campaign is feeding to the masses. Spaces like the Super Bowl, ads created for the wonders of television are the bridge between artificial realism and situational experiences that most people can relate or aspire to, but what if one person’s experience is leaning towards misrepresentation? In this paper, I’ll be using media studies to dissect American advertising, through its construction of non-profit advertising and responding to the form …
Tanks And Tinsel: The American Celebration Of Christmas During World War Ii, Samantha Desroches
Tanks And Tinsel: The American Celebration Of Christmas During World War Ii, Samantha Desroches
Electronic Thesis and Dissertation Repository
“Tanks and Tinsel: The American Celebration of Christmas during World War II” is an examination of the American celebration of Christmas during World War II. As the first comprehensive investigation into the most well-known holiday in Western culture and its role in shaping Americans’ experience and understanding of the war, it contributes to historical scholarship in three ways. First, it continues the trend of blending analyses of society into military-focused narratives of the war, and it expands the scope of this by fusing the literature of War and Society with that of Holiday History. Second, it challenges traditional views of …
The Real Winner Of The Second World War: Patriotic Consumption And The Formation Of A Society Of Spin, Jordan T. Thomas
The Real Winner Of The Second World War: Patriotic Consumption And The Formation Of A Society Of Spin, Jordan T. Thomas
Electronic Theses and Dissertations
The unique circumstances in the United States during the Second World War allowed for business to continue as usual on the home front. Advertisers, public relations experts, and big business all worked for the government to promote the war effort. For a period of time major companies in the United States were producing advertisements that persuaded citizens to support rationing, buy war bonds, hate the enemy, and keep their brand names in mind in the post-war years. Companies who supported the war effort had their brands connected with ideas of patriotism and enjoyed the success of brand loyal consumers in …
Women And Children First: American Magazine Image Depictions Of Japan And The Japanese, 1951-1960, Alexander Adorjan Somogyi
Women And Children First: American Magazine Image Depictions Of Japan And The Japanese, 1951-1960, Alexander Adorjan Somogyi
Honors Papers
By the close of the American Occupation of Japan in 1952, Japan was a sovereign nation, a lingering World War II menace, and much needed Cold War ally of the United States. American magazine print media imagery and advertising therefore had to erase its earlier wartime propaganda depictions of the Japanese while rebranding Japan as a harmless friend to the U.S. In the hundred years after Commodore Matthew Perry’s opening of Japan in 1853, American magazines have utilized several visual trends, stereotypes, and tropes in order to cast the Japanese as peaceful, simple, and eager followers of U.S. culture and …
Creating A Female Athlete: The Power Of Societal Reimaging And Advertising In The All American Girls Professional Baseball League, Kaitlyn M. Haines
Creating A Female Athlete: The Power Of Societal Reimaging And Advertising In The All American Girls Professional Baseball League, Kaitlyn M. Haines
Theses, Dissertations and Capstones
The All American Girls Professional Baseball League introduced an acceptable form of female sport to the United States during World War II. The All American Girls Professional Baseball League’s feminine image and high standards of the league provided a new quality team sport that the ever popular softball diamonds of industrial recreation had failed to reach. One of the reasons for their success was the attention to detail in the visual representation of the baseball league. Appearing in a time of heightened advertising and branding, a visual representation of the League was created to fit within the societal norms of …
New York To Hollywood: Advertising, Narrative Formats, And Changing Televisual Space In The 1950'S, Peter Mccormack
New York To Hollywood: Advertising, Narrative Formats, And Changing Televisual Space In The 1950'S, Peter Mccormack
Senior Projects Spring 2017
Senior Project submitted to the Division of Social Studies of Bard College
'Improvement The Order Of The Age': Historic Advertising, Consumer Choice, And Identity In 19th Century Roxbury, Massachusetts, Janice A. Nosal
'Improvement The Order Of The Age': Historic Advertising, Consumer Choice, And Identity In 19th Century Roxbury, Massachusetts, Janice A. Nosal
Graduate Masters Theses
During the mid-to-late 19th century, Roxbury, Massachusetts experienced a dramatic change from a rural farming area to a vibrant, working-class, and predominantly-immigrant urban community. This new demographic bloomed during America’s industrial age, a time in which hundreds of new mass-produced goods flooded consumer markets. This thesis explores the relationship between working-class consumption patterns and historic advertising in 19th-century Roxbury, Massachusetts. It assesses the significance of advertising within households and the community by comparing advertisements from the Roxbury Gazette and South End Advertiser with archaeological material from the Tremont Street and Elmwood Court Housing sites, excavated in the late 1970s, to …
The Truth Is In The Lye: Soap, Beauty, And Ethnicity In British Soap Advertisements., Michelle I. Parker
The Truth Is In The Lye: Soap, Beauty, And Ethnicity In British Soap Advertisements., Michelle I. Parker
History Undergraduate Theses
This paper explores the connection between historical soap advertisements and perceptions of race. It begins by exploring the history of advertising, beauty, and the Industrial Revolution. It analyzes four advertisements, three from the late nineteenth century and one from the early twenty-first century. It discusses the link between racial perceptions and acceptance of “The White Man’s Burden.” The focus of this paper is on soap brands owned by the contemporary company Unilever.
Producing A Past: Cyrus Mccormick's Reaper From Heritage To History, Daniel Peter Ott
Producing A Past: Cyrus Mccormick's Reaper From Heritage To History, Daniel Peter Ott
Dissertations
"Producing a Past" explores how the false "fact" of Cyrus McCormick's 1831 invention of the reaper came to be incorporated into the American historical cannon. From 1884 to 1932, the McCormick Harvester family and their various affiliated businesses created a useable past about their departed patriarch, Cyrus McCormick, and his role in producing civilization through advertising and the emerging historical profession. The McCormick narrative of the past which was peddled in advertising and supported in scholarship justified the family's elite position in American society and its monopolistic control of the harvester industry in the face of political and popular antagonism. …
White And Black Womanhoods And Their Representations In 1920s American Advertising, Lindsey L. Turnbull
White And Black Womanhoods And Their Representations In 1920s American Advertising, Lindsey L. Turnbull
Electronic Theses and Dissertations
The 1920s represented a time of tension in America. Throughout the decade, marginalized groups created competing versions of a proper citizen. African-Americans sought to be included in the national fabric. Racism encouraged solidarity, but black Americans did not agree upon one method for coping with, and hopefully ending, antiblack racism. White women enjoyed new privileges and took on more roles in the public sphere. Reactionary groups like the Ku Klux Klan found these new voices unsettling and worrisome and celebrated a white, nativeborn, Protestant and male vision of the American citizen. Simultaneously, technological innovations allowed for advertising to flourish and …
Fashion And Cosmetic Advertising In Three Magazines In The 1950s: How Advertising Shaped Societal Expectations Of Beauty, Lindsey B. Sloan
Fashion And Cosmetic Advertising In Three Magazines In The 1950s: How Advertising Shaped Societal Expectations Of Beauty, Lindsey B. Sloan
Honors Theses
Since its creation, print advertising has affected how women perceive beauty and has shaped the trend of consumer purchasing, as well as the social status of women. This thesis analyzes three women’s magazines—Life, Ladies’ Home Journal and Ebony and evaluates how the advertising of fashion and cosmetics portrayed ideals of beauty in the 1950s and how the advertisements may have shaped or reflected class differences and racial perceptions in mid 19th century America. In order to accomplish this analysis and to evaluate how fashion and cosmetic advertising may have differed based on targeted demographic, advertisements from the months April and …
The Reciprocal Reshaping Of The American Dream And American Religion, Samir S. Gupte
The Reciprocal Reshaping Of The American Dream And American Religion, Samir S. Gupte
Master of Liberal Studies Theses
Religion has played an important role in the creation and dissemination of the idea now called the American Dream since the discovery of the North American continent. The first iteration of the American Dream manifested in the sixteenth century as a Return to Eden. The next phase was best represented by the Puritan quest for freedom of religion. In the eighteenth century, independence was the object of the American Dream. This was supported by the First Great Awakening. The nineteenth century American Dream can be characterized as opportunity as evidenced by immigration, westward migration, and the growth of commercial enterprise. …
"Selling New York State To The Nation" : The 1939/1940 New York World's Fair, Mary Ann Borden
"Selling New York State To The Nation" : The 1939/1940 New York World's Fair, Mary Ann Borden
Legacy Theses & Dissertations (2009 - 2024)
American exhibitions after 1853 were linked to motivating themes and the celebration of historical events, while presenting at various times a prophetic implication. They were cultural, political, social, scientific, educational, and promotional extravaganzas, and at times a direct response to a depressed economy. The fairs presented ingenuity from the smallest mouthwatering pickle to the automobile. Amusements ranging from decadent peeps shows to thrilling rides sparkled within the various Midway Plaisances. Architecture became a marketing strategy, especially within the later fairs. Advertisements abounded via posters, pamphlets, magazine and newspapers ads, radio, newsreels, and finally television. An underlying theme, one that appears …
Selling "Dream Insurance" : The Standardized Test-Preparation Industry's Search For Legitimacy, 1946-1989, Keegan Shepherd
Selling "Dream Insurance" : The Standardized Test-Preparation Industry's Search For Legitimacy, 1946-1989, Keegan Shepherd
Electronic Theses and Dissertations
This thesis analyzes the origins, growth, and legitimization of the standardized test preparation ("test-prep") industry from the late 1940s to the end of the 1980s. In particular, this thesis focuses on the development of Stanley H. Kaplan Education Centers, Ltd. ("Kaplan") and The Princeton Review ("TPR"), and how these companies were most conducive in making the test-prep industry and standardized test-preparation itself socially acceptable. The standardized test most frequently discussed in this thesis is the Scholastic Aptitude Test ("SAT"), especially after its development came under the control of Educational Testing Service ("ETS"), but due attention is also given to the …