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Full-Text Articles in History
Forgotten Crime And Cultural Boom: New York And Brazil's Coffee Trading Relationship In The Early Twentieth Century, Collin Green
Forgotten Crime And Cultural Boom: New York And Brazil's Coffee Trading Relationship In The Early Twentieth Century, Collin Green
The Forum: Journal of History
In the United States of America, coffee and its ever-evolving culture has become a focal point of everyday life. However, we did not just stumble upon this phenomenon; the popularity of coffee was carefully calculated by leaders of the wealthiest coffee companies of the early 20th century in America’s biggest city, New York. In this paper, the history of the powerful coffee trading relationship between Brazil and New York is analyzed on two different levels. Firstly, I examine how New York's big coffee companies successfully participated in criminal activity on an international and national level. Secondly, my focus shifts to …
Marketing A College: Cal Poly’S Marketing Evolution From The 1960s-1980s, Tesia Wilson
Marketing A College: Cal Poly’S Marketing Evolution From The 1960s-1980s, Tesia Wilson
Cal Poly's History: Student Research Reports
The concept of marketing is easily understood today because it is everywhere, but back in the 1950s and 1960s marketing was a relatively new concept. Specifically college marketing, as attending college became more popular from the 1960s to the 1980s. This paper is focused around Cal Poly’s promotional materials including pamphlets, brochures and course catalogs, emphasizing how pictures and words were used to market the school. Through exploration it is clear these materials focused on some majors more than others, specifically agriculture and engineering. From the 1960s to the 1980s, there is a clear change in how marketing became more …