History Commons^™

Catastrophic Christianity: An Iconological Study Of The Messianic Idea In American Protestant Christianity Circa 1900-1940, Adam D. J. Brett

Dissertations - ALL

A historically variegated emblem of trust and faith, the messianic idea is the offer of religion to the people for salvation from the coming catastrophe. This dissertation analyzes the messianic idea in "America." The foci of the study are popular messianic figurations that serve as heuristic devices to explicate early 20th century U.S. culture, revealing two ideological impulses that encapsulate collective responses to the anxieties of the age: authoritarian-populism and catastrophic-utopianism. Four case studies, encompassing four different genres of media, define and illustrate these ideological impulses: The Fundamentals, Superman comic books, Bruce Barton's capitalist Christianity, and The Wizard of Oz …

Isocrates's Place In Postmodern Advertising, Christopher Barkley

Electronic Theses and Dissertations

This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …

Women And Jell-O™ Advertising In 20th Century America, Victoria L. Schultz

The Exposition

Women have been the exclusive and consistent factor influencing the advertising process for the American food brand, Jell-O, since its inception at the dawn of the 20^th Century and ever since.

Forgotten Crime And Cultural Boom: New York And Brazil's Coffee Trading Relationship In The Early Twentieth Century, Collin Green

The Forum: Journal of History

In the United States of America, coffee and its ever-evolving culture has become a focal point of everyday life. However, we did not just stumble upon this phenomenon; the popularity of coffee was carefully calculated by leaders of the wealthiest coffee companies of the early 20th century in America’s biggest city, New York. In this paper, the history of the powerful coffee trading relationship between Brazil and New York is analyzed on two different levels. Firstly, I examine how New York's big coffee companies successfully participated in criminal activity on an international and national level. Secondly, my focus shifts to …

Baseball At The Precipice Of A Watershed Moment In The Production Of The Popular, Nathan E. Vaughn

Madison Historical Review

Baseball's 1919 season has been seen in two different ways. First, it has been seen as a triumphant season in which Babe Ruth ended the Dead-Ball Era and brought baseball into a productive Live-Ball Era. Second, it has been seen as disastrous season ending in the Black Sox Scandal, the worst sin in baseball history. Traditionally, the social historical perspective has made sense of these differing views by noting the power of the capitalist owners over their player-employees. In banning the eight Black Sox for life, the owners forcefully removed the offending party and brought their sport into line without …

The Meaning Of Mcdonald's [(R)], Laura A. Heymann

Popular Media

No abstract provided.

Brochure, "Roldo Rowden Cotton Seed"

Farming in Arkansas

This is an advertising brochure for Roldo Rowden cotton seed bred by Robert L. Dortch of Scott.

Tanks And Tinsel: The American Celebration Of Christmas During World War Ii, Samantha Desroches

Electronic Thesis and Dissertation Repository

“Tanks and Tinsel: The American Celebration of Christmas during World War II” is an examination of the American celebration of Christmas during World War II. As the first comprehensive investigation into the most well-known holiday in Western culture and its role in shaping Americans’ experience and understanding of the war, it contributes to historical scholarship in three ways. First, it continues the trend of blending analyses of society into military-focused narratives of the war, and it expands the scope of this by fusing the literature of War and Society with that of Holiday History. Second, it challenges traditional views of …

We’Ve Come A Long Way (Baby)! Or Have We? Evolving Intellectual Freedom Issues In The Us And Florida, L. Bryan Cooper, A.D. Beman-Cavallaro

Works of the FIU Libraries

This paper analyzes a shifting landscape of intellectual freedom (IF) in and outside Florida for children, adolescents, teens and adults. National ideals stand in tension with local and state developments, as new threats are visible in historical, legal, and technological context. Examples include doctrinal shifts, legislative bills, electronic surveillance and recent attempts to censor books, classroom texts, and reading lists.

Privacy rights for minors in Florida are increasingly unstable. New assertions of parental rights are part of a larger conservative animus. Proponents of IF can identify a lessening of ideals and standards that began after doctrinal fruition in the 1960s …

Field Packing Company - Owensboro, Kentucky (Sc 3207), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 3207. Preliminary package designs, in color, for Pizza Dogs and Pizza Loaf, two food products of the Field Packing Company, Owensboro, Kentucky. Includes letters from the design firm, and grocery store display cards for Pizza Dogs and for Field’s Fresh Ham Sausage.

The Real Winner Of The Second World War: Patriotic Consumption And The Formation Of A Society Of Spin, Jordan T. Thomas

Electronic Theses and Dissertations

The unique circumstances in the United States during the Second World War allowed for business to continue as usual on the home front. Advertisers, public relations experts, and big business all worked for the government to promote the war effort. For a period of time major companies in the United States were producing advertisements that persuaded citizens to support rationing, buy war bonds, hate the enemy, and keep their brand names in mind in the post-war years. Companies who supported the war effort had their brands connected with ideas of patriotism and enjoyed the success of brand loyal consumers in …

Hines, Duncan, 1880-1959 (Sc 3115), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 3115. Letter, 27 March 1940, of Duncan Hines, Bowling Green, Kentucky, to F. D. Staley of Staley & Crabb, Inc., Indianapolis, Indiana, an outdoor advertising firm, giving directions to a meeting at Hines’s office at 902 Elm Street. The letter is signed for Hines by a secretary, and the “Adventures in Good Eating, Inc.” letterhead promotes Hines’s books.

Creating A Female Athlete: The Power Of Societal Reimaging And Advertising In The All American Girls Professional Baseball League, Kaitlyn M. Haines

Theses, Dissertations and Capstones

The All American Girls Professional Baseball League introduced an acceptable form of female sport to the United States during World War II. The All American Girls Professional Baseball League’s feminine image and high standards of the league provided a new quality team sport that the ever popular softball diamonds of industrial recreation had failed to reach. One of the reasons for their success was the attention to detail in the visual representation of the baseball league. Appearing in a time of heightened advertising and branding, a visual representation of the League was created to fit within the societal norms of …

New York To Hollywood: Advertising, Narrative Formats, And Changing Televisual Space In The 1950'S, Peter Mccormack

Senior Projects Spring 2017

Senior Project submitted to the Division of Social Studies of Bard College

'Improvement The Order Of The Age': Historic Advertising, Consumer Choice, And Identity In 19th Century Roxbury, Massachusetts, Janice A. Nosal

Graduate Masters Theses

During the mid-to-late 19th century, Roxbury, Massachusetts experienced a dramatic change from a rural farming area to a vibrant, working-class, and predominantly-immigrant urban community. This new demographic bloomed during America’s industrial age, a time in which hundreds of new mass-produced goods flooded consumer markets. This thesis explores the relationship between working-class consumption patterns and historic advertising in 19th-century Roxbury, Massachusetts. It assesses the significance of advertising within households and the community by comparing advertisements from the Roxbury Gazette and South End Advertiser with archaeological material from the Tremont Street and Elmwood Court Housing sites, excavated in the late 1970s, to …

Doll, Howard D. And Anne (Parker) Doll (Mss 573), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 573. Correspondence and papers of of the Pool, Keel and Beauchamp families of Metcalfe (formerly Barren) County, Kentucky. Includes papers of related families: Mitchell, Clark, Rogers, Cook, Shirley Yates, and others. Civil War letters include a letter from James F. Keel (Click on "Additional Files" below for typescript) describing activity at Nashville, Tennessee in July 1862.

Producing A Past: Cyrus Mccormick's Reaper From Heritage To History, Daniel Peter Ott

Dissertations

"Producing a Past" explores how the false "fact" of Cyrus McCormick's 1831 invention of the reaper came to be incorporated into the American historical cannon. From 1884 to 1932, the McCormick Harvester family and their various affiliated businesses created a useable past about their departed patriarch, Cyrus McCormick, and his role in producing civilization through advertising and the emerging historical profession. The McCormick narrative of the past which was peddled in advertising and supported in scholarship justified the family's elite position in American society and its monopolistic control of the harvester industry in the face of political and popular antagonism. …

Bowling Green Warren County Bicentennial Commission (Mss 122), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 122. Correspondence, minutes, calendars, financial reports, and promotional material of the Commission which was created to oversee the bicentennial celebrations of Warren County, Kentucky (1 March 1997) and Bowling Green (1 March 1998).

Hill, J. Murray, Sr., 1891-1961 (Sc 963), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scans (Click on "Additional Files" below) for Manuscripts Small Collection 963. Letters, 1918, written by prominent Bowling Green, Kentucky, businessmen, attesting to the good character and competencies of J. Murray Hill, Sr. Also Warren Rural Electric Cooperative Corporation, Bowling Green, stock certificate, 1942.

Fletcher And Company - Covington, Kentucky (Sc 662), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collection 662. Advertising letter mailed from the office of Fletcher and Company, general lottery agents, Covington, Kentucky, offering 16 tickets on the “Royal Havana or Cuba Plan Lottery” for $10.00.

Strange Collection (Mss 42), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 42. Correspondence, 1864-1878 (8); journal, 1852-1883; scrapbooks (2); Manuscript: “House of Madison and McDowell in Kentucky,” 1888; family genealogical data; slave records; etc., of Agatha (Rochester) Strange, 1832-1896, a lifelong resident of Bowling Green, Kentucky.

Crump, Malcolm Hart, 1849-1925 (Sc 331), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collection 331. Letters, 1886-1889 (15), telegrams, 1886-1889 (9), and receipts, 1886-1889 (10), which relate to Crump’s activities as an officer in the Kentucky State Guard and to his interest in constructing the proposed Bowling Green and Northern Railroad.

Fashion And Cosmetic Advertising In Three Magazines In The 1950s: How Advertising Shaped Societal Expectations Of Beauty, Lindsey B. Sloan

Honors Theses

Since its creation, print advertising has affected how women perceive beauty and has shaped the trend of consumer purchasing, as well as the social status of women. This thesis analyzes three women’s magazines—Life, Ladies’ Home Journal and Ebony and evaluates how the advertising of fashion and cosmetics portrayed ideals of beauty in the 1950s and how the advertisements may have shaped or reflected class differences and racial perceptions in mid 19th century America. In order to accomplish this analysis and to evaluate how fashion and cosmetic advertising may have differed based on targeted demographic, advertisements from the months April and …

The Reciprocal Reshaping Of The American Dream And American Religion, Samir S. Gupte

Master of Liberal Studies Theses

Religion has played an important role in the creation and dissemination of the idea now called the American Dream since the discovery of the North American continent. The first iteration of the American Dream manifested in the sixteenth century as a Return to Eden. The next phase was best represented by the Puritan quest for freedom of religion. In the eighteenth century, independence was the object of the American Dream. This was supported by the First Great Awakening. The nineteenth century American Dream can be characterized as opportunity as evidenced by immigration, westward migration, and the growth of commercial enterprise. …

"Selling New York State To The Nation" : The 1939/1940 New York World's Fair, Mary Ann Borden

Legacy Theses & Dissertations (2009 - 2024)

American exhibitions after 1853 were linked to motivating themes and the celebration of historical events, while presenting at various times a prophetic implication. They were cultural, political, social, scientific, educational, and promotional extravaganzas, and at times a direct response to a depressed economy. The fairs presented ingenuity from the smallest mouthwatering pickle to the automobile. Amusements ranging from decadent peeps shows to thrilling rides sparkled within the various Midway Plaisances. Architecture became a marketing strategy, especially within the later fairs. Advertisements abounded via posters, pamphlets, magazine and newspapers ads, radio, newsreels, and finally television. An underlying theme, one that appears …

Stone, Dan Ray, 1921-2007 (Sc 2069), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 2069. Correspondence with Kentucky's senators related to advertising of alcoholic beverages on television; application for a retail beer license.

Walker, Marion (Kumler), B. 1864 (Sc 1948), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1948. Letter to prospective sales agents and promotional material for a beauty aid product produced and distributed by Mrs. Marion Walker of Louisville, Kentucky.

Grise, George Calvin, 1918-1960 (Sc 1312), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and full text scan (Click on "Additional Files" below) for Manuscripts Small Collection 1312. Thesis entitled "Will S. Hays[:] His Life and Works", written by George Calvin Grise, Bowling Green, Kentucky, for George Peabody College, Nashville, Tennessee.

Dayton Public Schools 9th Grade Social Studies Instructional Guide. Dayton Teaching American History. Unit 7: American History 1940-1950, Dayton Public Schools

Gateway to Dayton Teaching American History: Citizenship, Creativity, and Invention

This instructional guide is from unit 7 of Dayton Public Schools' 9th grade social studies course, which covers topics on American history from 1940-1950.

This guide was part of the Gateway to Dayton Teaching American History: Citizenship, Creativity, and Invention project which was sponsored by the Ohio Humanities Council and was a National Endowment for the Humanities We The People project.

Tucker, Mildred Carpenter, 1894-1994 (Mss 145), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Collection 145. Materials removed from a scrapbook kept by Tucker, a native of Warren County, Kentucky, while a student at Hamilton College in Lexington, Kentucky, for the 1915-1916 school year. Includes notes about the college, printed items, photos, mementos, etc. Also includes related data.