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Full-Text Articles in History
Creating A Female Athlete: The Power Of Societal Reimaging And Advertising In The All American Girls Professional Baseball League, Kaitlyn M. Haines
Creating A Female Athlete: The Power Of Societal Reimaging And Advertising In The All American Girls Professional Baseball League, Kaitlyn M. Haines
Theses, Dissertations and Capstones
The All American Girls Professional Baseball League introduced an acceptable form of female sport to the United States during World War II. The All American Girls Professional Baseball League’s feminine image and high standards of the league provided a new quality team sport that the ever popular softball diamonds of industrial recreation had failed to reach. One of the reasons for their success was the attention to detail in the visual representation of the baseball league. Appearing in a time of heightened advertising and branding, a visual representation of the League was created to fit within the societal norms of …
"Bring The Fan To The Game:" Football, Baseball, And The Transformation Of Sports Television Into Entertainment, Ethan Collins
"Bring The Fan To The Game:" Football, Baseball, And The Transformation Of Sports Television Into Entertainment, Ethan Collins
Theses and Dissertations
This thesis analyzes the growing symbiosis of the sport-television relationship as it evolved during the 1960s. Professional football and baseball are primarily considered they demonstrate the ways television impacted local and national audiences. Football embraced television as a way to disseminate the game to a wider, national audience. Baseball, because of its long history as a local attraction, resisted the encroachment of television. Baseball prioritized the live game over the televised version, while football became more visually descriptive for viewers and took on characteristics of entertainment programming. These changes were technologically, industrially, and economically based, and this thesis discusses the …