History | Open Access Articles | Digital Commons Network™

Creating A Female Athlete: The Power Of Societal Reimaging And Advertising In The All American Girls Professional Baseball League, Kaitlyn M. Haines Jan 2017

Creating A Female Athlete: The Power Of Societal Reimaging And Advertising In The All American Girls Professional Baseball League, Kaitlyn M. Haines

Theses, Dissertations and Capstones

The All American Girls Professional Baseball League introduced an acceptable form of female sport to the United States during World War II. The All American Girls Professional Baseball League’s feminine image and high standards of the league provided a new quality team sport that the ever popular softball diamonds of industrial recreation had failed to reach. One of the reasons for their success was the attention to detail in the visual representation of the baseball league. Appearing in a time of heightened advertising and branding, a visual representation of the League was created to fit within the societal norms of …

Go to article

"Bring The Fan To The Game:" Football, Baseball, And The Transformation Of Sports Television Into Entertainment, Ethan Collins Aug 2015

"Bring The Fan To The Game:" Football, Baseball, And The Transformation Of Sports Television Into Entertainment, Ethan Collins

Theses and Dissertations

This thesis analyzes the growing symbiosis of the sport-television relationship as it evolved during the 1960s. Professional football and baseball are primarily considered they demonstrate the ways television impacted local and national audiences. Football embraced television as a way to disseminate the game to a wider, national audience. Baseball, because of its long history as a local attraction, resisted the encroachment of television. Baseball prioritized the live game over the televised version, while football became more visually descriptive for viewers and took on characteristics of entertainment programming. These changes were technologically, industrially, and economically based, and this thesis discusses the …

Go to article

A People's History Of Baseball, Mitchell J. Nathanson Feb 2012

A People's History Of Baseball, Mitchell J. Nathanson

Mitchell J Nathanson

Baseball is much more than the national pastime. It has become an emblem of America itself. From its initial popularity in the mid-nineteenth century, the game has reflected national values and beliefs and promoted what it means to be an American. Stories abound that illustrate baseball's significance in eradicating racial barriers, bringing neighborhoods together, building civic pride, and creating on the field of play an instructive civics lesson for immigrants on the national character. In A People's History of Baseball, Mitchell Nathanson probes the less well-known but no less meaningful other side of baseball: episodes not involving equality, patriotism, heroism, …

Go to article

Ua19/17/1/1 Baseball Media Guide, Wku Athletic Media Relations Jan 1978