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Isocrates's Place In Postmodern Advertising, Christopher Barkley May 2022

Isocrates's Place In Postmodern Advertising, Christopher Barkley

Electronic Theses and Dissertations

This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …

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Field Packing Company - Owensboro, Kentucky (Sc 3207), Manuscripts & Folklife Archives Apr 2018

Field Packing Company - Owensboro, Kentucky (Sc 3207), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 3207. Preliminary package designs, in color, for Pizza Dogs and Pizza Loaf, two food products of the Field Packing Company, Owensboro, Kentucky. Includes letters from the design firm, and grocery store display cards for Pizza Dogs and for Field’s Fresh Ham Sausage.

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Pennsylvania Folklife Vol. 27, No. 2, James Moss, Holly Cutting Baker, Robert A. Barakat, Karl J. R. Arndt Jan 1978

Pennsylvania Folklife Vol. 27, No. 2, James Moss, Holly Cutting Baker, Robert A. Barakat, Karl J. R. Arndt

Pennsylvania Folklife Magazine

• Gentlemen of the Road: Outlaw-Heroes of Early Pennsylvania in Life & Legend
• Patent Medicine in Pennsylvania Before 1906: A History Through Advertising
• Raising a Tobacco Shed
• Bicentennial Exhibitions and Publications in Germany
• Work and Work Attitudes: Folk-Cultural Questionnaire No. 50

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