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Full-Text Articles in History

Looking At People Watching People- A Comparative Approach Of American And British Advertising, Kyle Heger Apr 2019

Looking At People Watching People- A Comparative Approach Of American And British Advertising, Kyle Heger

Cultural Studies Capstone Papers

Advertising reaches millions of audiences every day, yet some of the most impactful ads only appear once, while other advertisements thrive in a world where audiences are most receptive to what the campaign is feeding to the masses. Spaces like the Super Bowl, ads created for the wonders of television are the bridge between artificial realism and situational experiences that most people can relate or aspire to, but what if one person’s experience is leaning towards misrepresentation? In this paper, I’ll be using media studies to dissect American advertising, through its construction of non-profit advertising and responding to the form …


The Reciprocal Reshaping Of The American Dream And American Religion, Samir S. Gupte May 2011

The Reciprocal Reshaping Of The American Dream And American Religion, Samir S. Gupte

Master of Liberal Studies Theses

Religion has played an important role in the creation and dissemination of the idea now called the American Dream since the discovery of the North American continent. The first iteration of the American Dream manifested in the sixteenth century as a Return to Eden. The next phase was best represented by the Puritan quest for freedom of religion. In the eighteenth century, independence was the object of the American Dream. This was supported by the First Great Awakening. The nineteenth century American Dream can be characterized as opportunity as evidenced by immigration, westward migration, and the growth of commercial enterprise. …


Pennsylvania Folklife Vol. 27, No. 2, James Moss, Holly Cutting Baker, Robert A. Barakat, Karl J. R. Arndt Jan 1978

Pennsylvania Folklife Vol. 27, No. 2, James Moss, Holly Cutting Baker, Robert A. Barakat, Karl J. R. Arndt

Pennsylvania Folklife Magazine

• Gentlemen of the Road: Outlaw-Heroes of Early Pennsylvania in Life & Legend
• Patent Medicine in Pennsylvania Before 1906: A History Through Advertising
• Raising a Tobacco Shed
• Bicentennial Exhibitions and Publications in Germany
• Work and Work Attitudes: Folk-Cultural Questionnaire No. 50