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Sotheby's Institute of Art

Advertising and Promotion Management

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Full-Text Articles in Fine Arts

Present Time Company: A Global Media Entity Dedicated To Documenting, Illustrating, And Expressing Art And Cultural Narratives From The Chinese Standpoint To The World, Yixuan Helen Han Jan 2024

Present Time Company: A Global Media Entity Dedicated To Documenting, Illustrating, And Expressing Art And Cultural Narratives From The Chinese Standpoint To The World, Yixuan Helen Han

MA Projects

Present Time Company, a trailblazing entity at the convergence of innovative storytelling and diverse art and culture, aims to demystify the art world and make cultural experiences accessible to all. The company strategically blends Eastern and Western art perspectives, excels in dynamic content creation, and leverages social media adeptly in a competitive landscape. Opportunities arise from the burgeoning Asian art market, global interest in diverse cultural narratives, and the
potential for strategic partnerships. The marketing strategy focuses on brand awareness, audience engagement, and community cultivation, seamlessly integrating art into daily life through diverse content and strategic collaborations. The pricing model, …


Business Plan - Art Marketing, Michelle Yu Jan 2016

Business Plan - Art Marketing, Michelle Yu

MA Projects

Michianna & Co. is an art marketing company focusing on promoting Chinese contemporary artists in the Western art market (mainly New York).