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Full-Text Articles in Film and Media Studies
Signs Of Wildness: Codes Of The “Primitive” In Masculine Commodity Culture, Matthew P. Ferrari
Signs Of Wildness: Codes Of The “Primitive” In Masculine Commodity Culture, Matthew P. Ferrari
Doctoral Dissertations
This project broadly examines articulations of the “primitive” emerging from various sites of popular cultural production, considering their operation within the wider “semioscape”– defined by Thurlow and Aiello (2007) as “the globalizing circulation of symbols, sign-systems, and meaning-making practices.” Taking my lead from Kurusawa (2002, 2004), Torgovnik (1991, 1998), Chow (1995), and Di Leonardo (1998), who have demonstrated the importance of the “primitive” as an interpretive discourse, I add to this body of thought by extending its scope into the realm of popular media and cultural production, examining cases within film, television, advertising, sports, and associated lifestyle commodities. I pose …