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Film and Media Studies Commons

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Hollywood

2016

Grand Valley State University

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New Hollywood: Classical Hollywood In A New Light, Wesley D. Buskirk May 2016

New Hollywood: Classical Hollywood In A New Light, Wesley D. Buskirk

Cinesthesia

This essay analyzes the manifestations of America’s post-1960 film industry, more specifically the rise of “New Hollywood.” In response to governmental intervention of the studio system, the popularization of commercial television, and the influences of the French New Wave, Hollywood’s emerging “film generation” embraced the commercialization of the star auteur and the blockbuster picture. George Lucas and Steven Spielberg, sons of the “Hollywood Renaissance,” capitalized on the potential of “high concept,” “ultra-high-budget” feature films and their associated synergetic marketing systems, a phenomenon referred to as the “blockbuster syndrome.” Jaws, a pioneering New Hollywood megapicture directed by Spielberg, exhibits the “Lucas-Spielberg” …