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Full-Text Articles in Film and Media Studies
Comprehensiveness Of Product Placement Study In Hollywood And Bollywood Movies, Nikita A. Subba
Comprehensiveness Of Product Placement Study In Hollywood And Bollywood Movies, Nikita A. Subba
Merge
This research study is a detailed content analysis focused on finding a relationship between product placements found in Hollywood and Bollywood movies that share similar plotlines with one another from the year 2006 to 2015. The researcher examined twenty movies, ten movies from each movie industry. It was found that both Hollywood and Bollywood movies use a lot of brand integration as well as long durations of brand exposure. However, the detailed log produced through the coding sheet indicated that between the years of 2006 to 2015, Bollywood used a slightly higher number and duration of product placement than the …
Superhero Films: A Fascist National Complex Or Exemplars Of Moral Virtue?, Chris Yogerst
Superhero Films: A Fascist National Complex Or Exemplars Of Moral Virtue?, Chris Yogerst
Journal of Religion & Film
This paper deals with the "why" regarding our collective desire for superhero narratives. My goal is to build on the many definitions of a superhero and find a framework that we as scholars can use to evaluate how superhero films present inspirational moral virtue and not zealous nationalism of any kind. In the process I want to address the problems with some of the scholarly work done on the connection to superheroes and heroism both historically and immediately after 9/11, particularly those who have argued that American superheroism is a fascist myth, and show how the recent evolution of the …