Film and Media Studies Commons^™

Afroam: A Virtual Film Production Group, Bill Taylor Jr.

Antioch University Full-Text Dissertations & Theses

Because of the gatekeeping practices of the Hollywood film industry, and the high cost of both filmmaking and distribution in general, Afro-American filmmakers have struggled to produce films with “global reach.” This study visits the possibility of Afro-American filmmakers using alternative technologies and infrastructures to produce high-quality films, thereby bypassing the high cost and exclusionary practices of Hollywood studios. Using new 21st-century digital technology, this study involved the creation of a small geographically dispersed virtual film production team. The study’s foundational framework was a constructivist qualitative research paradigm, using Action Research, and supported by 24 months of triangulated data from …

On The Banality Of Transnational Film, Ian Reyes, Justin Wyatt

Markets, Globalization & Development Review

“Breakthrough” global blockbusters like Black Panther (2018) and Crazy Rich Asians (2018) create disturbances among critics and firms forced to wonder if such ripples of diversity will become waves of new cinema wiping out the hegemony of Hollywood and the global West. In this essay, we establish the context for this phenomenon in terms of film’s historical relationship to marketing. Through this context, we theorize a transnational aesthetic for global blockbusters, one that may serve to limit ripples of diversity, breaking waves of change against the rocks of a banal cinema of Americanized nothingness.

Mediated Merchandise, Merchandisable Media: An Introduction, Elizabeth Affuso, Avi Santo

Communication & Theatre Arts Faculty Publications

There are many reasons why film and media scholars ought to take merchandise seriously. That filmrelated merchandise is a lucrative part of the film business is only a starting point, but still a good place to start. In 2018, character and entertainment licensing accounted for 44.7% of retail sales of licensed merchandise, generating $121.53 billion in sales. [1] [#N1] This earned entertainment companies approximately $6.2 billion in royalties. [2] [#N2] Not surprisingly, five of the top ten licensors are entertainment companies, with Disney positioned at the top with $53 billion in merchandise sales. Universal Studios is ranked 4th ($7.3 billion), …

Female Moments / Male Structures: The Representation Of Women In Romantic Comedies, Jordan A. Scharaga

Media and Communication Studies Honors Papers

Boy meets girl, boy loses girl, boy gets girl again. With this formula it seems that romantic comedies are actually meant for men instead of women. If this is the case, then why do women watch these films? The repetition of female stars like Katharine Hepburn, Doris Day and Meg Ryan in romantic comedies allows audiences to find elements of truth in their characters as they grapple with the input of others in their life choices, combat the anxiety of being single, and prove they are less sexually naïve than society would like to admit. In 1999, a character struggles …

The Underrepresentation Of African Americans And The Role Of Casting Directors, Chantal Suhling

Undergraduate Research

Films are cultural products, which reflect the existing ideologies in a culture. In the American culture the two dominant ideologies are white normativity and patriarchy. With the Oscars right around the corner, the world is anticipating this year's nominees and winners. Hopes are high that this year the Academy Award for best actor will go to someone who is diverse. If films are reconstructions of culture, then can we really expect to see change at the Oscars? Through thorough qualitative research and interviews with industry professionals, a detailed picture of the role of casting directors in the casting process for …

Female Moments / Male Structures: The Representation Of Women In Romantic Comedies, Jordan A. Scharaga

Media and Communication Studies Summer Fellows

Boy meets girl, boy loses girl, boy gets girl again. With this formula it seems that romantic comedies are actually meant for men instead of women. If this is the case, then why do women watch these films? The repetition of female stars like Katharine Hepburn, Doris Day and Meg Ryan in romantic comedies allows audiences to find elements of truth in their characters as they grapple with the input of others in their life choices, combat the anxiety of being single, and prove they are less sexually naïve than society would like to admit. In 1999, a character struggles …

Second-Billed But Not Second-Rate: A Reappraisal Of Three Character Actors From Hollywood’S Golden Age, Candace M. Graham

Theses & Dissertations

Seventy-six years ago Hollywood experienced something never before nor since seen. The year, 1939, was Hollywood’s “Dream Year” for production of some of the most memorable films of all time. Today, the term used to describe films of this success level is blockbuster. Film scholars and fans call them classics. It was the culmination of films of Hollywood’s Golden Age starring every one of Hollywood’s A-Listers of this Golden Age of film, from Don Ameche to Loretta Young. However, lost in this maze of the top-billed or leading actors were the character actors who were also known as supporting cast …

Review: Karen Ward Mahar (2008): Women Filmmakers In Early Hollywood, Sara Ross

Communication, Media & The Arts Faculty Publications

Book review

Mahar, Karen Ward. Women Filmmakers in Early Hollywood. Baltimore: Johns Hopkins University Press, 2008.

This book will be a useful reference for feminist and film historians looking to expand their understanding of how film and business history can help to explain the gendering of filmmaking.

Making A Story Move: The Art Of Film Editing, Daniel Gross

Honors Scholar Theses

An in-depth treatise on the process of film editing, featuring 16 original interviews from renowned editors. These editors share insight and anecdotes about the daily joys and difficulties of their careers (and the professional principles they subscribe to), as well as the creative, interpersonal, and technical challenges they constantly face. Discussion of the “MTV influence” behind modern film editing is offered, and this influence is explored in filmmaking history. Advice and inspiration is also shared for the benefit of future film editors; Hollywood editors tell their own stories about how they thrived in a notoriously-difficult field, and what it would …

Tainted Glory: Truth And Fiction In Contemporary Hollywood, Patricia A. Turner

Trotter Review

In the earliest days of cinema, the image of the African American on screen matched the off-screen image. When a 12-minute version of Uncle Tom's Cabin (1903) was filmed, "Tom" shows were the most popular stage shows, the Stowe novel was still a top-seller, and the notion that white southerners were the real victims of the peculiar institution was gaining increasing acceptance in academic circles. When D.W. Griffith's epic and revolutionary Birth of a Nation (1915) depicted a set of stock African-American movie characters — the subservient overweight domestic servant; the indifferent, coquettish mulatto; the savage, sexually driven buck; and …