Film and Media Studies Commons^™

Plasticity In Animated Children’S Cartoons: The Neoliberal Transforming Bodies And Static Worlds Of Ok Ko And Gumball, Rachel E. Cox

USF Tampa Graduate Theses and Dissertations

Through the study of OK KO! Let’s Be Heroes! and The Amazing World of Gumball, I argue that children’s cartoons represent and recreate anxieties toward money’s plasticity in the plasticity of the cartoon bodies and worlds. I closely examine the ambivalence towards abstraction’s plasticity in contemporary children’s cartoons to trace the neoliberal ambivalence towards money’s plasticity. While much scholarship has grappled with what can be understood as animatic plasticity, very little of it takes on the questions raised about neoliberal culture by televised children’s cartoons. Cartoons are important to study in this respect because their form allows for unbridled plasticity. …