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“Goth Barbies”: A Postmodern Multiperspective Analysis Of Mattel’S Monster High Media, Danianese Woods

Dissertations

This research examines the historical, cultural, and social context in relation to the monster characters of Mattel’s Monster High, a franchise about animated dolls that are the offspring of famous horror monsters. The animated dolls are an intersection of complex gender and racial identities that are constructed in a postmodern reality. The goal of this research is to formulate a more complex understanding of the social and cultural contexts, relationships, interactions and meanings within production, circulation, and distribution of Monster High media.

The preferred reading of the Monster Highseries is postmodernism. Monster Highdisplays a multitude of postmodern …