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Film and Media Studies Commons

Open Access. Powered by Scholars. Published by Universities.®

2019

Western Kentucky University

Mass media

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Full-Text Articles in Film and Media Studies

Sustainable Messaging In Film: A Survey Of A College Community, Chelsea Faught Apr 2019

Sustainable Messaging In Film: A Survey Of A College Community, Chelsea Faught

Mahurin Honors College Capstone Experience/Thesis Projects

The concept of sustainability encompasses environmental, social, and economic issues. A sustainable approach encourages a balanced earth in both well-being and resource conservation for the sake of future generations. Unfortunately, awareness of and participation in various dimension of sustainability are currently inadequate given the current projections of the negative impact of climate change to humanity. Therefore, this project was designed to research if there was a relationship between viewing sustainably themed films and becoming more sustainably-conscious as a way to explore a potential avenue for mental and behavioral change. Furthermore, this project examines audience perception of sustainable messaging and content …