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Be Media Smart: A National Media Literacy Campaign For Ireland, Phillip Russell

Conference Papers

This paper presents Ireland’s public awareness campaign – ‘Be Media Smart’- which was launched in March 2019 to encourage people of all ages to stop, think, and check that information they see, read or hear across any media platform is reliable. Be Media Smart is an initiative of Media Literacy Ireland (MLI), an independent group facilitated by the Broadcasting Authority of Ireland (BAI) to enhance Irish people’s understanding of, and engagement with, media. Group members include large media and social media companies, Government bodies, libraries, academia and voluntary sector organisations.

The paper will provide an overview of this national campaign, …