Film and Media Studies Commons^™

Balancing Bias In The Media, Sharon Beder

Sharon Beder

The news is presented to give the impression it is factual, uncoloured by journalistic bias, so each side of a controversy is accurately reported. This paper outlines the way that the influence of editors, owners, advertisers – as well as journalistic conventions – are more important to the final result of journalism than the reporting skills or biases of individual journalists.