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Full-Text Articles in Film and Media Studies

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Our March Toward Intolerance, Michael I. Niman Ph.D. Aug 2010

Our March Toward Intolerance, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


We're Marching Toward Intolerance, Michael I. Niman Ph.D. Aug 2010

We're Marching Toward Intolerance, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


Bp's Dumb Investors Demand Their Dividends, Michael I. Niman Ph.D. Jun 2010

Bp's Dumb Investors Demand Their Dividends, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


It's Enouch To Make You Die Laughing, Michael I. Niman Ph.D. Mar 2010

It's Enouch To Make You Die Laughing, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


The Politics Of Snow, Michael I. Niman Ph.D. Feb 2010

The Politics Of Snow, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

‘Snowpocalypse’ isn’t an act of god; it’s a combination of anti-tax southerners and a changing climate, says Michael I. Niman


Designing, Producing And Enacting Nationalisms: Contemporary Amerindian Fashion In Canada, Cory Willmott Jan 2010

Designing, Producing And Enacting Nationalisms: Contemporary Amerindian Fashion In Canada, Cory Willmott

Cory A. Willmott

Today, generations after the adoption of European styles, Amerindian peoples’ everyday clothing is almost indistinguishable from that of other residents of North America. Until recently their culturally distinct clothing has been mainly reserved for ceremonial occasions such as powwows and religious rituals. This bifurcation of clothing styles and contexts parallels the dichotomy between ‘traditional’ and ‘assimilated’ Native identity that has been imposed by the dominant society. The dichotomy is a double bind: adopting ‘traditional’ identities, Native peoples are cast into a static ahistorical frame, while appearing ‘assimilated’ erases cultural distinctiveness. In both cases, Native peoples cannot effectively stake claims to …


The Greatest Legal Movie Of All Time: Proclaiming The Real Winner, Grant H. Morris Jan 2010

The Greatest Legal Movie Of All Time: Proclaiming The Real Winner, Grant H. Morris

Grant H Morris

In August, 2008, the ABA Journal featured an article entitled: “The 25 Greatest Legal Movies.” A panel of experts, described in the article as “12 prominent lawyers who teach film or are connected to the business” selected “the best movies ever made about lawyers and the law.” This distinguished panel ranked its twenty-five top legal movies, choosing To Kill a Mockingbird as its number one legal movie. The panel also selected twenty-five films as “honorable mentions,” which were listed in alphabetical order. In my opinion, however, the real greatest legal movie of all time was not selected as the winner. …


You Can’T Be Nonviolent Without Violence: The Rainbow Family’S Nonkilling Nomadic Utopia And Its Survival Of Persistent State Violence, Michael I. Niman Ph.D. Dec 2009

You Can’T Be Nonviolent Without Violence: The Rainbow Family’S Nonkilling Nomadic Utopia And Its Survival Of Persistent State Violence, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

Since 1972, the Rainbow Family of Living Light, a nonhierarchical nomadic community, has been holding large temporary gatherings in remote forests around the world to pray for world peace and to create a model of a functioning utopian society. Wherever and whenever they gather, the temporary Rainbow city remains essentially unchanged, modeling what anarchist theorist Hakim Bey calls the Temporary Autonomous Zone (TAZ). Revolutions, Bey writes, seek permanent change and, in doing so, lead to violence and martyrdom. Revolutionaries aim to hold territory. The TAZ, by contrast, does not directly engage the state, but instead “liberates an area (of land, …


The Political Tsunami: Not All Death And Destruction Is Natural, Michael I. Niman Ph.D. Dec 2009

The Political Tsunami: Not All Death And Destruction Is Natural, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

Unlike many disasters that befall the Third and Fourth Worlds, the 2004 Tsunami was both large and unique enough to dominate the western press. The stories in the mainstream media, however, were rather simplistic, sticking to a feel good script of nations uniting to offer aid to the tidal wave’s unfortunate victims. Meanwhile, without much media attention, the Indonesian government used the cover of the Tsunami and the ensuing relief efforts, to intensify its war against rebels in its break-away Ache province – which suffered from the brunt of the Tsunami. Also ignored by the western mass media, was the …


“Transnational Conversations In Migration, Queer, And Transgender Studies: Multimedia Storyspaces.”, Gema Pérez-Sánchez Dec 2009

“Transnational Conversations In Migration, Queer, And Transgender Studies: Multimedia Storyspaces.”, Gema Pérez-Sánchez

Gema Pérez-Sánchez

En 2005 se aprobó en España la Ley 13/2005, de 1 de Julio, por la que se modifica el Código Civil en material de derecho a contraer matrimonio, dando pie al matrimonio legal entre personas del mismo sexo. Dos años más tarde se aprueba la Ley 3/2007, de 15 de marzo, reguladora de la rectificación registral de la mención relativa al sexo de las personas, la cual permite el cambio de sexo en el registro civil sin necesidad de someterse a una operación de reasignación de género. A pesar del indudable progresismo y de la gran importancia de estas leyes …


Hellenism, Katerina Zacharia Dec 2009

Hellenism, Katerina Zacharia

Katerina Zacharia

No abstract provided.