Film and Media Studies Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Introduction: The Theory Complex, Aaron Gerow

Aaron Gerow

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

Many Lohias? Appropriations Of Lohia In Karnataka, Chandan Gowda

Chandan Gowda

Analysing Rammanohar Lohia’s reception in the spheres of party politics, social movements and literature in Karnataka, it emerges that his impact on electoral politics in the state was not substantial. However, key policy innovations such as Devaraj Urs’ land reforms and pro-backward class policies in the 1970s owed a debt to Lohia. He was also a major influence on social and literary movements in the state. Besides inspiring some of the key leaders of the farmers’ movement, Lohia contributed to the distinctiveness of the dalit movement in Karnataka. His ideas on caste, language and individual freedom also inspired the leading …

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

Archiving From Above, Chandan Gowda

Chandan Gowda

No abstract provided.

Village Deities - An Interview With Siddalingaiah, Chandan Gowda

Chandan Gowda

No abstract provided.

The Idea Of Karnataka - An Interview With Ur Ananthamurthy, Chandan Gowda

Chandan Gowda

No abstract provided.

Food Etc. - An Essay By Rahmat Tarikere, Seminar (Special Issue: Karnataka Vignettes), Chandan Gowda

Chandan Gowda

No abstract provided.

Placing North Karnataka - An Essay By Amaresh Nugadoni, Seminar (Special Issue: Karnataka Vignettes), Chandan Gowda

Chandan Gowda

No abstract provided.

Introducing "Karnataka Vignettes", Chandan Gowda

Chandan Gowda

No abstract provided.

"Advance Mysore" : The Cultural Logic Of A Developmental State, Chandan Gowda

Chandan Gowda

What governs state interests in development in formerly colonised societies? Conventional social science accounts stress politico-economic variables, particularly the need for capital accumulation. By means of a detailed analysis of the Bhadravati Iron Works, an ambitious industrial project in the state of Mysore in colonial India, it is demonstrated that mechanisms are also important in state-led development. Locational disadvantages, technical problems, and increased production costs made the iron plant an unprofitable venture from its inception. The state, however, kept the plant operational on grounds of its pedagogic value for local society. A claim for civilisational recognition for India’s capacity for …