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Full-Text Articles in Film and Media Studies
Marketing Of Gender Stereotypes Through Animated Films: A Thematic Analysis Of The Disney Princess Franchise, Tiffany Jade Pelton
Marketing Of Gender Stereotypes Through Animated Films: A Thematic Analysis Of The Disney Princess Franchise, Tiffany Jade Pelton
UNLV Theses, Dissertations, Professional Papers, and Capstones
The thesis focuses on animated films of the Disney Princess franchise, a brand with the Disney Corporation that contains 11 fictional female characters both princesses and heroines, and the marketing of gender roles and stereotypes specifically in Snow White and the Seven Dwarfs (1937), Cinderella (1950), The Princess and the Frog (2009), and Tangled (2010). These dated storylines, which often focused on domestic traits that were socially acceptable in the 1930s, 40s and 50s, in current society do not always reflect the interests of contemporary youth. Through a thematic analysis, this thesis examines from its inception to present day what …
Moving Foward?: Problematic Ideologies In Twenty-First Century Fairy Tale Films, Alyson Kilmer
Moving Foward?: Problematic Ideologies In Twenty-First Century Fairy Tale Films, Alyson Kilmer
All Master's Theses
Fairy tales, as a reflection of our values and belief systems, are crucial in shaping and maintaining cultural ideologies. In the twenty-first century, cinematic fairy tales have the unique position of representing such values in an expansive and expeditious manner. Audiences must therefore be critically conscious of the messages promoted by these tales. An analysis of the five most popular contemporary fairy tale films, Disney’s Princess and the Frog (2009), Tangled (2010), Universal’s Snow White and the Huntsman (2012), and Disney’s Frozen (2013) and Maleficent (2014), revealed minimal attempts to propitiate critical audiences in regard to changing cultural values, but …