Film and Media Studies Commons^™

Shopping For A Cause: Social Influencers, Performative Allyship, And The Commodification Of Activism, Emily Mckellar

Electronic Theses, Projects, and Dissertations

Since the early 2010s, social media has been a powerful tool for protestors and activists throughout the world. In times of crisis and political uprisings, users have pulled out their phones and taken to platforms like Twitter, Facebook, and, more recently, Instagram, to capture “the revolution” in real time. Although originally intended for networking purposes, social media has provided people with a digital space to share their stories, disseminate resources, and broadcast live, allowing them to share their efforts with millions.

While social media has helped assemble protests, amplify marginalized voices, and educate the public, it has also become a …