Film and Media Studies Commons^™

Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen

Markets, Globalization & Development Review

Through a feminist lens, Maclaran and Chatzidakis (2022) challenge conventional assumptions about gender, emphasizing its performative nature shaped by social practices rather than inherent traits. This commentary extends analyses of key themes such as gender performativity, the male gaze, and subject-object binaries within marketing. It critiques how marketing strategies reinforce existing power imbalances and systemic biases rooted in historical narratives. The writing also reflects on media interpretations of gender issues through films like 'Turning Red' and 'Barbie'. By contextualizing gendered marketing within broader societal frameworks, this writing contributes to ongoing dialogues in media studies, sociology, and gender studies, highlighting the …

Flavors And Frailties Of Globalization, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

Faux Feminism In A Capitalistic Fever Dream: A Review Of Greta Gerwig's Barbie (2023), Amy La Porte, Lena Cavusoglu

Markets, Globalization & Development Review

Somewhere between meaningful discourse about female agency and the commercial interests of a problematic doll franchise lies Mattel's box office hit film Barbie, directed by Greta Gerwig. In a script-flipping interpretation of the real-world patriarchy, it catapults itself into overdue discussions about gender norms, objectification, and the pursuit of Westernized beauty ideals. While it may have introduced liberationist theories to a new generation of women, ultimately it is a film bound by cognitive dissonance. This paper will delve into the profit-making protagonist at the center of its story and argue the film's underlying incompatibility with diversity, feminism, and social …

Turning Red: Tradition, Repression, Mommy Issues, And A Millennial Way Of Growing Up, Hazal Bayar

Markets, Globalization & Development Review

No abstract provided.

A More Equitable Film Pedagogy: Including Media Literacy In Higher Education Film Classrooms To Result In Better Media Practitioners, Alexis Romero Walker

Journal of Media Literacy Education

This article explains the importance of including critical media literacy practices in skills-based classrooms in film education. Students continue to use methods of filmmaking that are inherently biased because they continue to be taught an age-old set of skills that do not engage in critical analysis. With the convergence of contemporary film theory in the classroom, educators can help students learn new methods of filmmaking that are representative for all communities and people. Through textual analysis of three films, this article shows why educators in higher education film programs must include critical media literacy in the skills course curriculum and …

Inner Martyrdom: Deconstructing The Sacrificial Female Subject In Post-Soviet Georgia, Gvantsa Gasviani

Journal of Feminist Scholarship

This article analyzes the 2017 film, My Happy Family, and how it depicts the archetypical Georgian woman and the sacrifices she is required to make for the family and, by extension, the nation. In doing so, I explore the socio-historical construction of the ideal woman and the ways women resist gendered demands, often through unseen means. Scholars have explored the cultural politics of “postsocialism,” analyzing the “New Woman” archetype in relation to class, sexuality, and labor. Finding that many neglect issues of women’s own socio-psychic negotiation of the postsocialist terrain, I argue that we must investigate more closely the production …

When We See Us: Coming 2 America And The Intricacies Of Black Representation And Diasporic Conversation, Terri Bowles

Markets, Globalization & Development Review

This is a review essay of the film Coming 2 America (2021) by Craig Brewer, a follow-up to the 1988 comedy classic Coming to America , which stars Eddie Murphy as a newly crowned African king confronted with shifting family dynamics and evolving challenges to his royal authority. The review examines the cultural space occupying the 30 years that separate the first film and its sequel, and interrogates the structures of popular film and comedy that situate representational discourses of gender and diasporic Black representation.

An Analysis Of Forty Years Of Gender Archetypes On The American Silver Screen, Xaviera I. Valencia

Senior Honors Projects

Hollywood has come under fire recently from producer Harvey Weinstein’s role in sparking the #MeToo movement to the predominantly white, male composition of the Academy Awards’ voting members. Yet the film industry also provides a platform to actors, directors, and other crew members -- through acceptance speeches and movies themselves -- to spread awareness about pressing societal issues, including climate change, sexual assault, racism, and homophobia.

Art, especially film, has a tremendous effect on society and can either perpetuate stereotypes or dispel myths. For instance, Philadelphia (1993) brought into the mainstream the story of a man who was HIV+ and …

“Ain’T My Mama’S Broken Heart”: The Mothers And Daughters Of Hillbilly Feminism, Alyssa Dewees

Journal of Feminist Scholarship

The women of country music have long defied the genre's patriarchal associations and used their music as a platform for subversive social messages about gender inequality, and in the past several decades, the country music establishment has grown more willing to alter its image and accommodate these feminist themes. Because country music is marketed and understood by many of its fans as a representation of a lifestyle, this shift in expectations for women’s social roles and possibilities in the genre has an impact on the women who identify themselves with the particular rural, down-home image country music aims to define. …

“Mortality’S Wilting Flower:” Terror Management Theory And Music In Animated Films, Lauren Bertsch

Senior Honors Projects

There’s something about animated films - so full of light and wonder - that invokes this “warm and fuzzy” feeling when you sit down to watch it. Yet an entire spectrum of human emotion is demanded from us as an audience. Buried in the heart of animated films are these dark themes, problems that lie in the bedrock of humanity. And it leaves us pondering: why? The answer may actually stretch back to when our species developed thought and reason. In 1973, American anthropologist Ernest Becker uncovered the mental foundation that allows us to live, function, and thrive in a …

Crazy Rich Asians: Exploring Discourses Of Orientalism, Neoliberal Feminism, Privilege And Inequality, Devi Vijay

Markets, Globalization & Development Review

In this review of Crazy Rich Asians (2018), I examine elements of orientalism, neoliberal feminism, privilege and inequality that layer the film. Specifically, I interrogate the film’s American inflection of orientalism, surfacing a constant duel between essentialized Asian and American values, where what is American eventually wins out. Independent, entrepreneurial women are integral to this narrative of global capitalist accumulation. Yet, as the East meets the West in the globalized consumptive spaces of the super-rich, inequalities in the United States and Singapore are either repackaged under the myth of meritocracy, or conveniently erased. While the film demarcates a new Hollywood …

Ouvrir La Voix (Speak Up/Make Your Way): A Conversation With Amandine Gay, Anupama Arora, Sandrine Sanos

Journal of Feminist Scholarship

No abstract provided.

Diasporadical: In Ryan Coogler's 'Black Panther,' Family Secrets, Cultural Alienation And Black Love, Terri P. Bowles

Markets, Globalization & Development Review

This is a review of the film Black Panther (2018) by Ryan Coogler, which traces the arc of the comic book hero as he faces an unanticipated challenge to his power by a man who threatens not just his throne but also the future of his nation. The review explores the ways in which the legacy of slavery and colonialism inform the distinct political and philosophical ideologies of the two main characters, and how inequality drives political thought.

Book Reviews: Recent Books On Pornography: From Discussions Of Harm To Normalization, Robert Brannon

Dignity: A Journal of Analysis of Exploitation and Violence

Nine books addressing the specific harms linked to adults’ viewing of heterosexual pornography are examined. All were published since 2010, and range from some that are opposed to all pornography, to others that approve of pornography. The books differ considerably in scope, quality, and scientific rigor. Several include discussions of the feminist anti-pornography movement, in the U.S. and worldwide, from 1975 to the present. These accounts range from criticism of the anti-pornography movement to praise and appreciation. This collection of books provides a useful view of the remarkable diversity of thought about all issues connected with pornography’s effects on adult …

Book Review: (Re)Thinking Orientalism: Using Graphic Narratives To Teach Critical Visual Literacy, Antonio Lopez

Journal of Media Literacy Education

(Re)Thinking Orientalism’s primary aim is to offer a pedagogical model for using graphic narratives in the classroom to explore and contest what Jones calls a dominant “visual Orientalist” discourse in Western media. Graphic narratives are fiction and nonfiction stories told in comic form, and can range from graphic novels to comic journalism. The book also examines news media, photography, comic books and television in post-9/11 USA. In particular Jones focuses on several works that deal with the representation of the Islamic Other, especially Muslim women and their primary sign of difference in Western culture, the veil. As the title …

Walking Alone At Night, Amanda L. Grattan

Senior Honors Projects

One in four women face sexual abuse before the age of eighteen. One in five women are survivors of rape. With college campus rape allegations coming forward and being reported in mainstream and social media, the conversation about sexual assault and rape is extremely relevant and college students are taking a stand.

Emma Sulkowicz, a senior at Colombia University, took a firm stand when she developed a performance piece where she carried around the dorm room mattress, which she was raped on. Her story made it’s way to the mainstream media, including the cover of …

Michelino: A Gay Short Story, Michael C. Vocino

Technical Services Department Faculty Publications

A chapter, a gay short story, about a central character in an as yet unpublished novel.

A Dangerous Professor Loses A Friendship, Michael C. Vocino

Technical Services Department Faculty Publications

A brief essay/short story based on the author's experience as a gay university professor and how creative teaching methods ended one of his vital friendships.

I Don't Remember Antwerp, But I Do Rome, Michael C. Vocino

Technical Services Department Faculty Publications

Brief short story of a fictional gay encounter in Antwerp, Belgium.