Film and Media Studies Commons^™

Marketing Of Gender Stereotypes Through Animated Films: A Thematic Analysis Of The Disney Princess Franchise, Tiffany Jade Pelton

UNLV Theses, Dissertations, Professional Papers, and Capstones

The thesis focuses on animated films of the Disney Princess franchise, a brand with the Disney Corporation that contains 11 fictional female characters both princesses and heroines, and the marketing of gender roles and stereotypes specifically in Snow White and the Seven Dwarfs (1937), Cinderella (1950), The Princess and the Frog (2009), and Tangled (2010). These dated storylines, which often focused on domestic traits that were socially acceptable in the 1930s, 40s and 50s, in current society do not always reflect the interests of contemporary youth. Through a thematic analysis, this thesis examines from its inception to present day what …

The End Of The World (Eotw) Scientist And The Framing Of Science In Science Fiction Films From 1950 To 2010, Jennifer Naoko Lui

UNLV Theses, Dissertations, Professional Papers, and Capstones

The current study looks at scientists in End of the World (EOTW) films spanning from 1950 to 2010 through stereotypes and gender roles. Eighteen films, 12 representing EOTW films and 6 that are considered “regular” science fiction films, were analyzed in terms of Goffman’s (1976) 6 aspects, first introduced in Gender Advertisements, as well as aspects of visual and textual frame analysis. The analysis of these films provided a way to look at the portrayal of scientists in EOTW films and add to the limited body of literature on this particular sub-genre of film.

Previous research identified that scientists were …