Film and Media Studies Commons^™

Montage Music Videos: Racial Utopianism Vs. Abstract Cowboys And The Question Of Cultural Montage, Alan E. Blanchard

USF Tampa Graduate Theses and Dissertations

Along with the explosion of consumer goods in America over the past century came the human impulse to alter these objects to produce new meanings the manufacturers never intended: commercial products become amateur artists’ raw material. We see this with custom cars and the curious blending of clothes. Inevitably, digital commercial products, like music videos, would undergo a similar treatment as seen in DJ Cummerbund’s “mashup” videos “Old Staind Road” and “Blurry in the USA” where he is painting with audio tracks and sculpting with video clips to create new digital art with new meanings uncoupled from industry’s original intent …