Film and Media Studies Commons^™

Exploring Chinese Audience’S Responses Toward American Film Representations Of Chinese Culture And People, Yue Yu

Theses and Dissertations

This qualitative study focuses on the Chinese audience responses to Chinese media representations in American films. The goal of this project is to create a white paper that can be present to American film producers or potential movie investors who want to earn a bigger market share in China. Semi-structured focus groups were conducted among college students, addressing four research questions. Findings revealed that the participants in the focus group were able to identify and acknowledge the Chinese media representation and stereotypes in American feature films. Furthermore, most of the participants were positive towards Chinese elements incorporations and were capable …