Film and Media Studies Commons^™

Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai

Electronic Theses and Dissertations

The advancement of digital entertainment media has given audiences the ability to skip ads that do not interest them. Consequently, brands face the challenge of creating ads that can compel audiences and finding media outlets that can effectively reach target audiences. Brands today use product placements to promote their products because movie audiences are generally attentive to ads when they are incorporated in a movie’s narrative. Marvel Cinematic Universe is a globally recognized entertainment franchise that uses product placements strategically to promote brands in their movies and TV shows. In this study, I conduct rhetorical analyses of select product placements …

Distribution Struggle: Assembling A Media History Of J. Brian’S Enterprises With Court Proceedings And Public Records, Finley Freibert

Faculty Scholarship

This article introduces the concept of “distribution struggle”—the panoply of cultural and industrial conflicts that must be traced and accounted for in distribution histories—to sequence a primary-sourced media history of J. Brian’s gay media enterprises. In tracing this history, primary sources are surprisingly accessible, and provide new insights into J. Brian’s industrial operations. By triangulating archival records with secondary accounts, this article provides a more nuanced cultural and industrial portrait of J. Brian. It argues that media industry historiography must frame historical narratives by accounting for the cultural and industrial struggles that culminated in the available archival sources, in this …

Nomadland: The New Frontiers Of The American Dream At The Periphery Of The Market, Aleksandrina Atanasova, Giana Eckhardt

Markets, Globalization & Development Review

This Dialogue contribution is based around the film Nomadland, which won five Oscars, including Best Film, Best Director, and Best Actress. Nomadland, a captivating ode to resisting market logics of accumulation, delivers a gripping image of what life looks like in the absence of possessions. Navigating between the extremes of lack and social displacement, and community and newfound ability to live life with little, the nomads find ways to live in the face of despair and disenchantment. Nomadland is a critique of the death of the American dream while at the same time a story of solidarity amongst the dispossessed.

"Knowing It's Real Means You Gotta Make A Decision": Depictions Of Post-Traumatic Disorders And Coping Mechanisms In The Punisher And Jessica Jones, Megan M. Rutter

English Department Masters Theses

Post-traumatic disorders have been included in some of the most popular narratives in mainstream culture. Though the early decades of movies included 1948’s The Best Days of Our Lives is an award-winning movie that follows three veterans home from World War II and depicts their struggles with reacclimating to society it became more popular after Vietnam veterans and their allies fought and protested for an appropriate diagnosis for PTSD after decades of it not being seen as a legitimate psychological disorder. Since then, post-traumatic disorders have been included in media as popular as the series finale of M*A*S*H in 1983, …

An Analysis Of Forty Years Of Gender Archetypes On The American Silver Screen, Xaviera I. Valencia

Senior Honors Projects

Hollywood has come under fire recently from producer Harvey Weinstein’s role in sparking the #MeToo movement to the predominantly white, male composition of the Academy Awards’ voting members. Yet the film industry also provides a platform to actors, directors, and other crew members -- through acceptance speeches and movies themselves -- to spread awareness about pressing societal issues, including climate change, sexual assault, racism, and homophobia.

Art, especially film, has a tremendous effect on society and can either perpetuate stereotypes or dispel myths. For instance, Philadelphia (1993) brought into the mainstream the story of a man who was HIV+ and …

Grappling With The Aftereffects Of Modernism In American Literature And Culture: Spiritual, Political, And Ecological, Joseph Neary

Master of Arts in English Plan II Graduate Projects

In this portfolio, Joe Neary examines various texts within contemporary American culture, including David Foster Wallace’s short story, “Good Old Neon,” Harmony Korine’s film, Spring Breakers, Richard Powers’ novel, The Overstory, and Bruce Holsinger’s book of criticism, Neomedievalism, Neoconservatism, and the War on Terror.

Look At Her: The Subversive Spectacle Of Grande Dame Guignol Cinema, Michelle Smith

English Theses

While the Grande Dame Guignol films of the early 1960s served in their time to capitalize on the reputations of aging female stars and the growing popularity of the horror genre, an updated reading of this subgenre proves that it is rich with social critique regarding the feminine experience, social performance, and the tendencies of classical Hollywood cinema that promote a dominant, patriarchal social narrative. While many popular and critical responses diminish them as “psycho-biddy” or “hagsploitation” films, the Grande Dame Guignol tradition’s transformation of its actresses from glamorous icons to unrecognizable villains rejects such limiting appraisals by focusing on …

Found Media: Interactivity And Community In Online Horror Media 2021, Jax Mello

Master's Theses

Being isolated is a common fear. The fear can take many forms, from the fear of being the last one alive in a horrific situation to being completely deserted by everyone you love. This is a fear that has been showcased many different times in movies, novels, and every other piece of media imaginable. Although not always tied to the horror genre, the fear of being isolated is tightly intertwined with many horror stories. Therefore, it is interesting when a horror production goes out of their way to encourage interactivity within its audience. This goes beyond an artist’s desire for …

Stanley Kubrick, Jewish Filmmaker: A Review Essay, Michael Gibson

Journal of Religion & Film

This is a review of two books: Nathan Abrams, Stanley Kubrick: New York Jewish Intellectual (New Brunswick, NJ: Rutgers University Press, 2018), and David Mikics, Stanley Kubrick: American Filmmaker (New Haven: Yale University Press, 2020).

Distribution, Bars, And Arcade Stars: Joe Anthony’S Entrepreneurial Expansion In Houston’S Gay Media Industries, Finley Freibert

Faculty Scholarship

This article develops the concept of "gay useful media" to explore a case study of gay entrepreneurship in Houston, Texas, of the 1970s. A father and son developed a gay media empire in the city, which spanned bars, bookstores, distribution, and vending. One of the pair's key establishments was Houston's legendary gay bar Mary's at 1022 Westheimer (also known as Mary's Lounge, Mary's, Naturally, and Mary's…Naturally).

Stuart Hall & Theory Of Representation In The Media: Exploring Get Out And Candyman, Lashanna Bryant

Capstone Showcase

Media representation has aided in creating a toxic manifestation of what it means to be Black in America. More specifically, the exploration of Black characters in horror films has opened many doors to hidden racism, discrimination, and oversimplification of their culture and their value in society. In looking into the films Candyman and Get Out there is a clear progression throughout the early 1990s to the mid 2010s that detail a very rapid change from taking a Black character from a background role to the main character.