Open Access. Powered by Scholars. Published by Universities.®
Other Feminist, Gender, and Sexuality Studies Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Other Feminist, Gender, and Sexuality Studies
“Girl Power, Selfies, And Sexiness”: An Investigation Into The Neoliberal And Postfeminist Era Of Influencer Marketing, Amalie A. Werenskiold
“Girl Power, Selfies, And Sexiness”: An Investigation Into The Neoliberal And Postfeminist Era Of Influencer Marketing, Amalie A. Werenskiold
Dissertations, Theses, and Capstone Projects
In today’s social media-centered popular culture, fashion, and lifestyle influencers maintain rigid and sexist forms of femininity which are spread to a large consumer base through influencer marketing. Research on postmodern feminism has revealed that the standardized modern woman is supplied with freedom, fun, and sexiness, allowing women to live their lives as they best see fit. Yet not all women are able to experience similar feelings of liberation and gender inequality is still a regular feature of society. This study observes Instagram images, captions, and comment sections of 61 distinct female influencers from the Instagram explore page. The evidence …