Feminist, Gender, and Sexuality Studies Commons^™

Faux Feminism In A Capitalistic Fever Dream: A Review Of Greta Gerwig's Barbie (2023), Amy La Porte, Lena Cavusoglu

Markets, Globalization & Development Review

Somewhere between meaningful discourse about female agency and the commercial interests of a problematic doll franchise lies Mattel's box office hit film Barbie, directed by Greta Gerwig. In a script-flipping interpretation of the real-world patriarchy, it catapults itself into overdue discussions about gender norms, objectification, and the pursuit of Westernized beauty ideals. While it may have introduced liberationist theories to a new generation of women, ultimately it is a film bound by cognitive dissonance. This paper will delve into the profit-making protagonist at the center of its story and argue the film's underlying incompatibility with diversity, feminism, and social …

The Change In Representation Of Women In Perfume Advertisements With Respect To Power, Rasika More

Electronic Theses and Dissertations

Gender portrayals in advertising have been examined extensively in the last six decades and remain an important topic. Certain brands have taken the initiative of destabilizing patriarchal norms entrenched in society by supporting modern trends and initiatives through various brand/product campaigns and advertisements that support the fluidity in power and representation. The present study navigates the changes in the representation of women in perfume advertisements that have taken place in the advertising world in the past two decades to see if women are shown to possess a sense of power with their head held high and strong posture, compared to …

Rainbow-Washing Away Customers: Does The Consumer’S Perception Of Rainbow-Washing Affect Purchasing Behavior?, Ashley N. Johns, Sindy Chapa, Nakima Brooks, Holly Coleman, Maya Dubois

Association of Marketing Theory and Practice Proceedings 2022

In this study, researchers will test to see the effects rainbow-washing has on consumers’ intent to purchase. Rainbow-washing is a new marketing technique in which companies implement different initiatives to appeal to the LGBTQ+ community while not genuinely investing in the community itself. To test if rainbow-washing is correlated to a consumer’s desire to purchase, a survey was distributed using nonprobability sampling to 38 participants. Of the sample, less than half identified as members of the target community (LGBTQ+). As a result, it was concluded there is no significance between consumer attitudes towards rainbow-washing and their intention to purchase. However, …

Brand Personality And Sexuality Levels Of Luxury Advertisements, Alyssa Dana Adomaitis, Diana Saiki

Publications and Research

This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products with limited research on its influence on the consumer. A sample of 1266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement that featured a same-gendered model at one of four levels of sexuality (fully clothed to nude). The results indicated less sexuality in luxury advertisements was …

(Un)Filtered Females: Exploring The Changing Representation Of Women In Cigarette Advertising, 1920-1940, Sophia Belyk

SASAH 4th Year Capstone and Other Projects: Publications

Throughout the first half of twentieth century, the act of smoking transitioned from being an exclusively male to a predominantly female practice. Indeed, by the end of the twentieth century merely being female was considered a serious risk to developing a smoking habit. This cultural shift is reflected in contemporary cigarette advertising, in which women begin as attractive accessories to male smokers and gradually become depicted as smoking independently. These advertisements were actively engaged with the social worlds of the women they targeted, drawing upon their contemporary concerns and values, namely those of women’s liberation and an increased attention placed …

How Commercial Advertising Enforces Gender Stereotypes Among Children And The Ways This Affects Them Psychologically, Abigail Frisoli

Sacred Heart University Scholar

Some people believe that children of different sexes are born with completely separate preferences and mindsets which are permanent and predetermined. However, children are very influenced by their surroundings, which is often the main deciding factor which is predetermined by parents and caretakers from birth. Separating children by gender puts them into boxes, stunting their ability to make their own decisions and creating stereotypes. This segregation is painfully apparent in commercial advertising and is proven to have affected children psychologically in ways that can be detrimental.

Unfair Standards: Media Influence On The Fairness Paradigm In India, Sahana Heiderscheidt

Independent Study Project (ISP) Collection

This paper aims to study the fairness paradigm in India and how the media influences women’s perceptions of beauty. It aims to answer a main question: How does the media influence the cultural obsession with fairness and ultimately perpetuate a market for dysmorphic beauty ideals among women in India? The paper is structured to discuss three topics: How has fairness as a beauty ideal evolved? How does advertising and the film industry portray women? How do they influence young girls’ perceptions of beauty and self? While most studies have focused on college-educated, middle class women, this study focuses on women …

Radical Social Ecology As Deep Pragmatism: A Call To The Abolition Of Systemic Dissonance And The Minimization Of Entropic Chaos, Arielle Brender

Student Theses 2015-Present

This paper aims to shed light on the dissonance caused by the superimposition of Dominant Human Systems on Natural Systems. I highlight the synthetic nature of Dominant Human Systems as egoic and linguistic phenomenon manufactured by a mere portion of the human population, which renders them inherently oppressive unto peoples and landscapes whose wisdom were barred from the design process. In pursuing a radical pragmatic approach to mending the simultaneous oppression and destruction of the human being and the earth, I highlight the necessity of minimizing entropic chaos caused by excess energy expenditure, an essential feature of systems that aim …

Gender Differences Associated With The Evolution Of Attributes Sought In Sports Apparel, Jami Adler

Senior Honors Projects, 2010-2019

Since the turn of the century, many things have changed around the world, with a focus on the athletic apparel and fashion industries. Using Fowler’s (1999) research regarding the attributes sought in sports apparel, this study serves as a replication to determine how attributes sought in sports apparel have evolved. Online surveying through Qualtrics was utilized for data collection. The research explored the trend of Athleisure and the rising demand for versatile clothing. The role of gender and its associated differences significantly influenced the attributes sought in sports apparel. In addition, this study explored three additional attributes that consumers evaluate …

Queer Repurposed Artifacts: The State Of New York City’S Contemporary West Village Bars, Stephanie Debiase

Dissertations, Theses, and Capstone Projects

In recent years, there has been a shift in queer bar culture in New York City’s West Village, and this thesis aims to explore what these changes are and why they are happening now. How do West Village bars survive when queer populations are forced out? While there are various ways to consider how and what survives in the Village, three variables will be addressed: queer history, or the history queer-identified groups using activism, safety measures, or collaborating with outside sources to secure their rights and overall wellbeing; (post)gentrification, beginning with the 90s when mainstream LGBT groups teamed up with …

The Vibe, Sarah P. Douglass

Capstones

The Vibe is a long-form narrative about where tech is taking the female orgasm. The piece concludes that physiological research is a required next step when creating the climax of the future.

http://sarahpdouglass.com

Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly

Student Scholar Showcase

As sports have increased over the years, so has the media coverage and representation of teams and athletes. Women’s athletics drastically grew after the establishment of Title IX in 1972. As the participation of females in sport grew, so did the coverage of them. This study analyzes athletes modeled in advertisements of Sports Illustrated from 2010 – 2016. With a total of 497 advertisements analyzed, the improvement of female representation was evident. The number of female athletes featured in media outlets has increased, yet is still not equal to male athletes. While female athletes are featured more than previous years, …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

Fashion And Cosmetic Advertising In Three Magazines In The 1950s: How Advertising Shaped Societal Expectations Of Beauty, Lindsey B. Sloan

Honors Theses

Since its creation, print advertising has affected how women perceive beauty and has shaped the trend of consumer purchasing, as well as the social status of women. This thesis analyzes three women’s magazines—Life, Ladies’ Home Journal and Ebony and evaluates how the advertising of fashion and cosmetics portrayed ideals of beauty in the 1950s and how the advertisements may have shaped or reflected class differences and racial perceptions in mid 19th century America. In order to accomplish this analysis and to evaluate how fashion and cosmetic advertising may have differed based on targeted demographic, advertisements from the months April and …

What Are You Afraid Of?, Rebecca Minton, Linnea Christine Kennedy, Chapman University, Candy Rodriguez, Rachael Bridgens, Chelsey Coleman, Krista Xvx, Leticia Dessire Mayorga, Stephanie Bovis, Lorene Spiller Gambill

Women’s Studies, Feminist Zine Archive

Writings and art about self-care, the judicial system, Adrienne Rich, the portrayal of women in advertising, Andrea Dowrkin, sex roles and pornography, rape culture, Rita Gross, human trafficking, welfare, contraception, Margaret Sanger, The Vagina Monologues, Guerilla Girls, feminism and religion, Sandra Harding, tenure at Chapman based on gender, and Delores Huerta.

Understanding Gender Differences In Online Experience And Internet Advertising, Seema Harryginsingh

Honors College Theses

The purposes of this article is to first review the literature on gender differences in advertising then explore areas that are important in today’s online environment including differences in the various areas of online experience and behavior such as shopping, privacy issues, internet usage, use of website, and new media and user generated content considerations. I will also look at online advertising particularly, online video ads and banner ads. I will attempt to show through research that there are differences that exist among the genders, which also translate to the online environment and specifically in the various areas of experience …

Couple Dynamic In Household Tourism Decision Making: Women As The Gatekeepers?, Ziene Mottiar, Deirdre Quinn

Articles

The purpose of this study is to explore household tourism decision making. There is an extensive literature on consumer choice in general. In terms of tourism, the main focus has been on motivational factors. However, as part of the emergence of a literature which studies the issues of tourism and gender, there are some authors who focus on holiday decision making. In this context the focus here is the distinctive roles and power relations within a couple. The study is exploratory in nature and employs a self-administered questionnaire. It is concluded that the overall consumption of a holiday is largely …

"See Me, Touch Me, Feel Me": (Im) Proving The Bodily Sense Of Masculinity, Marc A. Ouellette

English Faculty Publications

Ultimately, this paper stems from two cultural strands which intersect in one cultural form, self-improvement advertising aimed at men. The first of these is the figure of the "new man," which appeared in the mid-1980s. The novelty lies in the positioning of masculine bodies precisely for the purpose of being seen. The available criticism was not equipped to account for these positionings. The second cultural strand, the proliferation of technologies which alter the body itself, as opposed to its coverings, makes the gap in the criticism more apparent. The two cultural trends intersect most noticeably in the advertisements for the …

Ua12/2/1 College Heights Herald, Vol. 75, No. 42, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Brown, Abbey. Clinic Delayed; Prices Still Going Up – Collegiate Health Care, Student Health Services
• Bennett, Jacob & Brandy Warren. Bill Would Allow Bias in Renting – Gays, Lesbians
• Ultimate Challenge – ROTC
• Moore, Brian. Tops Have Sickening Experience – Baseball
• English Club Book Sale Tomorrow & Thursday
• Midnite Basketball Tournament Thursday
• News Conference for Festival of Books – Southern Kentucky Festival of Books
• Ragan, Jason. Parking Structure Entrance to Close
• Gaines, Jim. Departments Discuss Changes – Curriculum
• Gaines, Jim. Jonathan Miller’s Prepaid Tuition Plan Sailing Through State Legislature …

Ua12/2/1 College Heights Herald, Vol. 75, No. 39, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Warren, Brandy. Bill May Ban Gay Legislation – Gays, Lesbians
• Cox, Joe. Family Affair – Softball
• Gaines, Jim. Faculty, Staff Pleased With New Parking Rules – Parking & Transportation Services
• Karen, Mattias. Governor Paul Patton to Visit Campus Today
• Karen, Mattias. Spring Enrollment Up 3 Percent
• Karen, Mattias. Regent Chair to Give Presentation – Cornelius Martin, Entrepreneurship
• Hall, Rex. Computer Science Major Suffering from Faculty Shortage
• Brian Kuster’s Silence Obstructing Our Right to Know – Housing & Student Life, Kim Collins
• Tabor, Chris. Editorial Cartoon Housing & Residence Life …

Ua12/2/1 College Heights Herald, Vol. 75, No. 34, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Karen, Mattias. Ray Mendel: Land Bought Illegally – Regents
• Williams, Travis. Titans Fever Sweeps Through City – Super Bowl XXXIV
• Johnson, Kenesha. Driving Gets Dangerous in Winter – Weather, Snow
• Gaines, Jim. Board of Regents Approves University Senate
• Russell, Pepper. Film Minor Could Soon Be Reality – Curriculum
• Fire Alarms Should Never Be Ignored – Dennis Felton
• Tabor, Chris. Editorial Cartoon Primary Bowl Bill Bradley vs Al Gore
• Thomas, Osei. What If A Teacher Were Hit? – Parties, Safety
• Calhan, Brian. Game Show Isn’t Biased – Who Wants to …

Ua12/2/1 College Heights Herald, Vol. 75, No. 24, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Karen, Mattias. New Rules Forcing Program Reviews – Curriculum
• Brown, Abbey. Students to Protest for Vice President – Student Affairs, Demonstrations
• Lynch, Caroline. McLean Hall Gets a Makeover
• Warren, Brandy. Mice Continue Their Stay at Dorm – Bemis Lawrence Hall, Housing & Residence Life
• Hammock, Michelle. Article Shows How Precious Life Is – W.C. Fowler aka Tra
• Rexroat, Scott. Brain Cancer Article
• Murphy, Ben. Commission Listened to Constituents – Bowling Green City Commission
• Nichter, Kevin. Ordinance Anything But Fair – Fairness Ordinance, Bowling Green City Commission
• Bedo, Leslie. Professors …

Ua12/2/1 College Heights Herald, Vol. 75, No. 17, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Karen, Mattias. Campus, City Split on Gay Rights – Lesbians, Bowling Green Human Rights Commission
• Hall, Rex. Stomp & Shout – Fraternities and Sororities, Step Shows, Alpha Kappa Alpha
• Moore, Brian. Girl, 16, Arrested for Shooting Father – Bill Anderson, Laura Anderson
• Moore, Brian. Tennessee State University Players Report Thefts
• Batcheldor, Matt. Women Invited to Contact Advisory Committee – Women’s Advisory Committee
• Moore, Brian. Harassment Cases Spur Self-Defense Seminar – Martial Arts
• Bennett, Jacob. Magazine Salesmen May Not Be What They Seem
• Faculty Shortage May Delete Useful Minor – …

Ua12/2/1 College Heights Herald, Vol. 75, No. 11, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. City Considering Gay Rights – Lambda Society, Gays, Lesbians
• Karen, Mattias. Virtual School Setting Records – Kentucky Commonwealth Virtual University
• Gaines, Jim. Variety of Piety – Islam, Buddhism, Hinduism, International Students
• Gaines, Jim. Furniture Purchase Brings New Rules – Huda Melky
• Lynch, Caroline. Student Government Association Proposes Amendments – Constitution
• Gaines, Jim. Huda Melky’s Desks Cost More for Less
• Dining Services Prices Favor Meal Plan Holders
• Tabor, Chris. Editorial Cartoon Dining Services
• Washburn, Andy. Huda Melky Should Give Something Back to Western
• What’s the Most Disgusting Food …

Ua12/2/1 Traditions: Homecoming 1997, Wku Student Affairs

WKU Archives Records

Special homecoming edition of the College Heights Herald:

• Alumni to Be Recognized for Leadership, Service – Hall of Distinguished Alumni, Michael Card, Kenneth Fleenor, William Sanders, Hays Watkins, Marnel Mooreman
• Stamper, John. Homecoming Traditions Change Through the Years
• Hall, Jason. Big Red: Mascot Brings 18 Years of Cheers, Sneers
• Smith, Scheri. Hill Coming Alive with Music
• Siria, Stephanie. Greeks Decorating for Hill’s Haunted Homecoming – Halloween
• Hutchins, Chris. Thrill on the Hill: Ghosts, Spooks Haunt Western – Sigma Alpha Epsilon, Pearce-Ford Tower, Potter Hall, Van Meter Hall
• Harper, Molly. End of World War II Brought Good Times Back to Western …

Ua12/2/1 College Heights Herald, Vol. 73, No. 1, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Back, Shannon. Campus to Host Finalist’s Forums – Presidential Search
• Karen, Mattias. Home on the Hill – Welcome Back Western Fair
• Batcheldor, Matt. Aramark Cook Up Changes in Food Service – Dining Services
• Steve Henry Running for U.S. Senate
• While You Were Gone – Regents, Gays, Lesbians, Budget, Luther Hughes, John Hardin, Schneider Hall, Bob Skipper, Jackie Addington
• Mains, Brian. Campus Towing Policy Changes – Parking & Transportation Services
• Lanter, Charlie. Bus Driver’s Death Shocks Riders, Friends – Ed Whitis, Big Red Shuttle
• Harlow, Paige. Editorial Cartoon Student Input …

Ua12/2/1 College Heights Herald, Vol. 70, No. 42, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Good, Epha. Moving to New Level While Keeping Old Traditions Not So New Statewide – Regents
• Grundy, Julie. Back to the ABCz – President for a Day, Thomas Meredith
• Gagliardi, Melissa. Back to the ABCz – President for a Day, Nick Church
• Grundy, Julie. Thomas Meredith Trims Choices in Mississippi
• Root, Tonya. Blackout: Power Fizzled, But Returns Today – Utilities
• Three Indicted in String of Thefts – Montez Graham, Dante McGinnis, Keith Williams
• Curtis, Stacy. Editorial Cartoon WKU Police Disrespected
• Lincoln, Matthew. John Taylor Deserves …

Ua12/2/1 College Heights Herald, Vol. 70, No. 32, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ritchie, Christa & Tonya Root. Mystery Caller Scares Students – Stalking, Harassment
• Lowe, Karin. Middleman Out, Money Here Faster – Student Financial Aid
• Wilson, Sherry. Earthquake: We Shouldn’t Forget the People – Kawanishi, Japan, International Students
• Trash Fire in Pearce-Ford Tower May Be Arson – Housing & Residence Life
• Curtis, Stacy. Editorial Cartoon Student Recruitment
• Keep Students Informed on Changes – Moving to A New Level While Keeping Old Traditions
• Taylor, John. Western a Good Place
• Gentile, Mark. Homosexuals Shouldn’t Be Discriminated Against – Gays, …

Ua12/2/1 College Heights Herald, Vol. 70, No. 20, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Wilson, Sherry. Mentors Help Some Black Male Freshmen – Minority Student Support Services
• Hieb, Dan. Former Yes Guitarist Passionate – Steve Howe, Concerts
• Cecil, Jill. Election: Ron Lewis, David Adkisson Address Universities’ Future
• Curtis, Stacy. Editorial Cartoon O.J. Simpson Trial
• Lewis, Matt. Don’t Throw Butts on Ground – Smoking
• Houchens, Gary. America Needs Touch of Canada – Healthcare
• Ashworthe, Michael. Gays Discriminated Against – Lesbians
• Nelson, Josh. Vote for J. Marshall Hughes, Future – Elections, Politics
• People Poll: Are the Candidates Paying Enough Attention to …

Ua12/2/1 College Heights Herald, Vol. 70, No. 19, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Root, Tonya. Deborah Wilkins Hired as University Counsel – University Attorney
• Jenkins, Rhonda. Café Voltaire Perking With Creativity
• Cecil, Jill. State Senate: Candidates Answer Education Questions – Elections, Politics
• Questions & Answers – J. Marshall Hughes, Nick Kafoglis, Elections, Politics
• Freshmen Killed in Accident – Shaun Steenbergen
• Education Teacher Dies Friday – Betty Gwaltney
• Curtis, Stacy. Editorial Cartoon Hiring Process
• Schwab, Ed. Leave Hams Alone – Ham Radio Operators
• Administration Needs Hiring Policy
• Avery, Shiloh. Don’t Destroy Trees – Student Government Association, Memorial Trees
• Smith, …