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"Where Hip Meets Habsburg": Marketing The Personal Story In Contemporary Vienna, Susanne Kelley
"Where Hip Meets Habsburg": Marketing The Personal Story In Contemporary Vienna, Susanne Kelley
Faculty and Research Publications
This essay examines the cultural and promotional production of the individual story in Vienna's self-marketing to the contemporary tourist. The author argues that, in presenting the city's attractions, Vienna's tourist board has shifted its focus from history to a form of memory based on Pierre Nora's concept of the lieu de mémoire.