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European History

Journal

2001

Business

Articles 1 - 1 of 1

Full-Text Articles in European Languages and Societies

A Business Economist With Swiss Heritage Looks At Switzerland, Donald P. Hilty Feb 2001

A Business Economist With Swiss Heritage Looks At Switzerland, Donald P. Hilty

Swiss American Historical Society Review

For many in the United States, the word "Switzerland" conjures up pleasant thoughts of cows, mountains, Heidi, democracy -- maybe also a proud heritage and some dear friends -- but, perhaps, a country that is a bit dull. The purpose here is to alert this audience: Switzerland is not dull. It is in the big leagues of international business. This small country in the middle of Europe has gained the stature of an economic giant, not just in relation to its size but in absolute terms.