Children's and Young Adult Literature Commons^™

The Unicorn Trade: Towards A Cultural History Of The Mass-Market Unicorn, Timothy S. Miller

Mythlore: A Journal of J.R.R. Tolkien, C.S. Lewis, Charles Williams, and Mythopoeic Literature

As genre fantasy congealed around a Tolkienian core in the middle decades of the 20th century, two fantastical creatures emerged as the dominant emblems of the form: the dragon and the unicorn. Either one might serve to adorn genre labels on the spines of library books, or act as the colophon for a publisher’s fantasy line. Dipping in and out of touchstone texts in the fantasy tradition such as Peter S. Beagle’s The Last Unicorn and Michael Bishop’s Unicorn Mountain, this essay will commence a preliminary exploration of the wider mass cultural adoption of one of these two creatures, …