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University of Texas Rio Grande Valley

2015

Rhetoric

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His Words Spoke To Me: An Analysis Of Cult Rhetoric Through Memoir, Devan Leigh Lemke May 2015

His Words Spoke To Me: An Analysis Of Cult Rhetoric Through Memoir, Devan Leigh Lemke

Theses and Dissertations - UTB/UTPA

Through my analysis of memoirs of former cult members, a pattern of rhetorical coercive techniques grounded in the theories of Kenneth Burke and Chaim Perelman surfaces. Burke’s theory of identification presents an explanation of why group members believe they share the same interests as the group. Perelman’s theory of disassociation explains why the group believes outrageous statements made. Perelman’s theory of presence explains why it is impossible to logically express any concerns within the group. The simultaneous existence of all three theories renders a powerful blow to the human psyche. The identity of the member is so shattered, that they …