Open Access. Powered by Scholars. Published by Universities.®
East Asian Languages and Societies Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in East Asian Languages and Societies
Transformations Of Hanbok In The Age Of Hallyu: Fashion, Cultural Hybridization, And The Construction Of Vernacular Korean Nationalism, Katharine V. Smith
Transformations Of Hanbok In The Age Of Hallyu: Fashion, Cultural Hybridization, And The Construction Of Vernacular Korean Nationalism, Katharine V. Smith
Honors Undergraduate Theses
Hanbok is the traditional fashion of South Korea, and literally translates to “Korean clothing.” Once worn every day, today hanbok is reserved for special occasions and holidays; however new “modern” versions of the attire are becoming more and more popular for everyday wear. This new iteration of the traditional clothing created a new vernacular of Korean nationalism and “Koreanness” through the incorporation of modern fashion trends and traditional Korean aesthetics. Modern hanbok represents the unique relationship between nationalism, globalization, and fashion, and can be seen as an example of cultural hybridization. Looking at modern hanbok through the lens of Hallyu, …
Currents Of Consumption: How National Narratives Of Japanese Cuisine Collide With Localized Forms Of Sushi In Northern California, John Ostermiller
Currents Of Consumption: How National Narratives Of Japanese Cuisine Collide With Localized Forms Of Sushi In Northern California, John Ostermiller
Master's Projects and Capstones
This paper examines how national narratives of Japanese cuisine collide with the expectations, preferences, and perceptions of American consumers (particularly Northern California). The global economy has benefited the circulation of positive images of Japan managed by the Japanese government, but the commercialization of Japanese cuisine is also at odds with government efforts. In Japan, sushi is often synonymous with nigirizushi: sliced seafood and a daub of wasabi atop vinegared rice. As part of Japan’s washoku tradition, this singular image of sushi (allegedly) reflects the deepest essence of Japanese cultural sensibilities tied to simplicity, perfection, and nature. But in America, consumers’ …