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Sattha, Money And Idols: Intersections Between Capitalist Commodification Of Thai K-Pop And Buddhist Fandoms, Pornpailin Meklalit

Master's Projects and Capstones

This study investigates the cultural, economic, and spiritual meanings, as well as the goals of activities carried out by both the K-pop fandom (specifically fans of EXO and NCT) and Buddhist devotees in Thailand—and their considerable degree of overlap. While Thai Buddhism is revered, K-pop fandom is stigmatized as an extreme, problematic form of behavior. This research builds parallels between these activities as forms of faith, which are mostly shaped by the same economic structures, with money as a medium that allows spiritual connection and comfort for fans. Moreover, travel and pilgrimages are physical and spiritual journeys that exist for …