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Cool Japan And The Hallyu Wave: The Effect Of Popular Culture Exports On National Image And Soft Power, Gillianne Lux

East Asian Studies Honors Papers

Japan used its export of pop culture in the post-war era not only to boost its economy but also as a means to improve its national image and project its soft power. Japanese pop culture exports emphasized a positive, non-threatening image of national culture. Though Japan’s pop culture export boom has been enormously successful, it has not been able to completely overcome its problematic past and erase historical tensions with Korea and other Asian nations. The pop culture boom has redefined Japan’s national image but not entirely. Contradictions between Japan’s curated image and actual reality, especially in the case of …