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East Asian Languages and Societies Commons™
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Full-Text Articles in East Asian Languages and Societies
Viewing The Covid-19 Resilient Skincare Market Through A Sociohistorical Lens: The Patterning Of Conspicuous Consumption Mediated By Marketing, Siren Chen
Senior Projects Fall 2020
The Chinese skincare market distinguishes itself with an inelastic consumer demand during the COVID-19 pandemic. This project employs the endogenous preferences economic framework and a sociohistorical lens to analyze the social forces that sustain the resilient beauty market. Through setting up a socially embedded framework for economic analysis, this project highlights the active role of marketers, which are omitted in mainstream economics, in fostering a bond between consumers and skincare products. With a comparative analysis of both the colonial and the COVID-19 pandemic contexts, this project demonstrates how marketers connect consumers to skincare products through reference to the system of …
Beyond Their Homeland: Understanding The Experiences Of Black Women In Japan, Bernadette Tisha Benjamin
Beyond Their Homeland: Understanding The Experiences Of Black Women In Japan, Bernadette Tisha Benjamin
Senior Projects Spring 2020
Understanding how Black women conceptualize the role their racial and gender identities play within their experience in Japan.