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Full-Text Articles in East Asian Languages and Societies
Viewing The Covid-19 Resilient Skincare Market Through A Sociohistorical Lens: The Patterning Of Conspicuous Consumption Mediated By Marketing, Siren Chen
Senior Projects Fall 2020
The Chinese skincare market distinguishes itself with an inelastic consumer demand during the COVID-19 pandemic. This project employs the endogenous preferences economic framework and a sociohistorical lens to analyze the social forces that sustain the resilient beauty market. Through setting up a socially embedded framework for economic analysis, this project highlights the active role of marketers, which are omitted in mainstream economics, in fostering a bond between consumers and skincare products. With a comparative analysis of both the colonial and the COVID-19 pandemic contexts, this project demonstrates how marketers connect consumers to skincare products through reference to the system of …
Manga In China’S Reform Era: Transformation, Assimilation And Imagination Of Popular Culture, Danhui Chen
Manga In China’S Reform Era: Transformation, Assimilation And Imagination Of Popular Culture, Danhui Chen
Senior Projects Spring 2019
Senior Project submitted to The Division of Social Studies of Bard College.