Creative Writing Commons^™

Creative Advertising Portfolio, Hayley E. Sunderman

Senior Honors Projects, 2010-2019

Since I was a young child, all I wanted was to draw and write. I would compose entire binders of my artwork, as well as Microsoft Word documents of the beginnings of mystery novels. As I grew older, I let my self-doubt take over and I convinced myself that I was not talented enough to pursue any type of creative career path. I came into college as a Marketing major knowing that my future career options would be fairly vast. During my junior year, I realized my strong desire to work in creative advertising. Graphic design, copywriting, photography, videography, and …

A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton

Undergraduate Honors Theses

This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may help to …

For The King, Mary Maeve Mcgeorge

Canterbury Scholars

No abstract provided.

William Shakespeare As A Purveyor Of Re-Productions: Understanding Shakespeare’S Plays As Profitable Products, Giannina Ong

Canterbury Scholars

This project, “Recasting William Shakespeare in The Business of Playwriting,” works to reinvigorate the value gained by reading Shakespeare by:

• Beginning with espousing the importance of reading Shakespeare as a practical businessman first, instead of the mythological literary genius that men decades and now centuries after Shakespeare marketed and herald him as. Although this is not the primary focus of this paper, it is an important framework that begins to enable us to shift our presumptions of the canonical text, Romeo and Juliet .
• The next section sets the backdrop, i.e. the environment, in which Shakespeare used an emerging profession …

Poison In Pink, Sydney V. Cook

Graduate Student Theses, Dissertations, & Professional Papers

Humans slather, spray, mist, and cleanse their bodies with personal care products like lotion, hairspray, cologne, and shampoo every day. Our cupboards are stocked full of them, but few of us understand what is in those jars and bottles. We trust that if it’s on the shelf at the store, it’s safe. However, this is not always the case, and many personal care products contain chemicals that are harmful to human and environmental health.

My multi-disciplinary Environmental Studies thesis project combines evidenced-based research, interviews, nonfiction narrative, and science communication to create part of a book manuscript intended to educate general …