Art Practice Commons^™

Financial Philanthropy Towards Australian Public Art Galleries By Individual Benefactors: Some Empirical Evidence From The National Gallery Of Victoria, Elisha London

Theses : Honours

The purpose of this study is to examine why individuals philanthropically contribute finances to public art galleries in Australia. As· government funding decreases philanthropy is becoming an increasingly attractive option for public art galleries as alternative sources of revenue need to be sought. A thorough understanding of the factors that influence giving is imperative for any organisation that engages in philanthropy as a revenue stream. This study examines these factors using a fundraising campaign conducted by the National Gallety of Victoria as a case in point. The motivations and characteristics of donors who gave to this campaign are examined using …