Fashion Design Commons^™

The Push For Plus: How A Small Part Of The Fashion Industry Hopes To Make Big Changes To The Plus-Size Women’S Fashion Market, Alexa Pipia

Capstones

67 percent of the American female population is plus-size, yet 85 percent of the clothing sold to women in the country does not fit them and is not created with them in mind. A select group of designers, stylists, models, modeling agencies, and students are taking initiative on how to take the stigma out of plus-size fashion.

The Effects Of Brand Familiarity On Perceived Risks, Attitudes, And Purchase Intentions Toward Intimate Apparel Brands: The Case Of Victoria’S Secret, Jennifer Lynn Rose

Graduate Theses and Dissertations

The purpose of this research was to examine the effects of brand familiarity on reducing consumers’ perceived risks in intimate apparel shopping, which in turn influence consumers’ attitudes and purchase intentions toward intimate apparel brands. To predict relationships among perceptions of risk and consumer behaviors, the present study adopted the perceived risk theory (Cox, 1976) and a modified version of the theory of reasoned action (TRA; Fishbein & Ajzen, 1975).

An online survey was conducted by recruiting adult females through a large Mid-Southern university in the U.S. Reliable and valid measures from previous research were adopted and modified to assess …

Consumer Perceptions Of Apparel Fit Satisfaction And Sizing Based Upon 3d Body Scanning And Block Garment Assessment, Nicole Lee Coury

Graduate Theses and Dissertations

The objectives of this study were to first, determine whether Walmart, Inc. customers are purchasing the correct size garments for their body measurements, and their perceptions of the fit of Walmart, Inc. clothing prior to trying on the current block garments. The next objective was to determine which factors influence fit satisfaction after the participants have tried on the current block garments. Hypothesis 1 tested participants' perceived size and their actual size, Hypothesis 2 tested participants' pre and post try-on fit satisfaction perceptions, and Hypothesis 3, 4, and 5 tested which factors have a significant effect on garment fit satisfaction. …

Espousal A La Mode, Jessica Meyer

Theses

This thesis describes the creation of sculptural wedding gowns with the ultimate goal of highlighting the realities of marriage in a society where divorce is almost as common as sustaining said unions. These realities are represented by six marital problems visualized by the use of sculptural textures. The collection is built upon the concept that the foundation of the gown must be strong in order to support the fabric manipulations, just as the relationship of the couple must be strong in order to overcome the marital problem that each gown represents. The use of contemporary structures, mixed with traditional elements, …

The Death Of Modesty: How The Decline In The Church’S Influence Along With Social And Cultural Factors In The Twentieth Century Directed Changing Views Of Modesty In America, Tracy-Ann M. Griffiths

Honors College Theses

As the topic of modesty and its origin is explored the creation of modesty can be traced back to religion and religious teachings and texts. Since the early twentieth century America’s modesty standards and ideals have slowly changed. With the increase in the influence of celebrities in the 1930s and 1940s along with the decrease in the influence of the church starting with the religious reformation, the death of modesty in American society has resulted. The purpose of this paper is to show a relationship between the origin of modesty and religion as well as show that America’s acceptance of …