Fashion Design Commons^™

Yale Joel, Tina Leser, And Factory Fashions: Rethinking Women’S Roles In The 1950s, Emaline Maxfield

AWE (A Woman’s Experience)

In postwar America, women challenged tradition by continuing a trend started in the Second World War, asserting their presence in the workforce both physically and visually with the advent of Tina Leser’s designs. Leser’s designs reached the everyday woman, and Joel’s photographs reached the average American, bringing greater awareness to the ongoing question as to women’s role in society. Both Yale Joel’s photographs and Tina Leser’s designs take part in the changing definition of femininity. Yale Joel’s photographs for LIFE Magazine illustrate how women were encouraged to negotiate a more modern yet also traditional identity, demonstrating the nuances of this …